Southern Tide Announces New Strategic Licensing Agreement
Lifestyle brand seeks to meet demands by partnering with esteemed weaving company, Harry Bachrach
GREENVILLE, S.C., Dec. 20, 2017 /PRNewswire/ -- Southern Tide announces a multi-year strategic licensing partnership with weaving and design company, Harry Bachrach. With increasing demand for Southern Tide's spirited ties and bow ties, Harry Bachrach will produce neckwear and pocket squares on behalf of Southern Tide. The partnership will begin with the Spring 2018 collection.
"Southern Tide is excited to be entering into this partnership with Harry Bachrach," says Southern Tide CEO, Christopher Heyn. "Harry Bachrach understands our aesthetic and color sense, offers quality product, and knows what the market needs. The market is ready to have fun with neckwear again."
The neckwear collection will mirror the adventurous and social lifestyle epitomized by the brand, emphasizing craftsmanship, clean lines, and colorful designs. A variety of prints, wovens, and seasonal fabrics will be available in ties and bow ties. Both brands are hitting the ground running with this partnership and the Spring 2018 collection. Harry Bachrach's strong specialty store sales team is a force of independent sales representatives with a combined 60 years of experience in the men's luxury neckwear business and they will be leading the charge of putting Southern Tide in some of the finest specialty stores throughout the country.
"Harry Bachrach is honored to be working with such a great brand as Southern Tide," says Harry Bachrach CEO, Michael Mone. "We take a lot of pride in our work and when a brand like Southern Tide taps our company to be its manufacturing partner, we take our role very seriously. Harry Bachrach sources the finest fabrics globally and designs some of the most compelling neckwear in the marketplace. We cannot wait to bring the same international-quality to the Southern Tide customer."
Southern Tide will be retailing the neckwear for $55 - $85 online, and product can be found in Southern Tide Signature Stores and specialty stores. For more information on Southern Tide, visit www.SouthernTide.com and for more information on Harry Bachrach, visit www.HarryBachrach.com.
About Southern Tide
Founded in 2006, Southern Tide is a Greenville, S.C.-based lifestyle apparel brand that boasts exceptional craftsmanship and classic design. Southern Tide is best known for its Skipjack Polo, deemed by many to be the finest, most comfortable polo shirt. In addition to the Skipjack Polo, Southern Tide offers a variety of apparel and accessory products. Southern Tide is available for purchase in more than 850 specialty retailers and premium department stores in more than 45 states across the United States as well as online at www.southerntide.com. Southern Tide is a wholly owned subsidiary of Oxford Industries. (NYSE: OXM)
About Harry Bachrach
Since 1963, Harry Bachrach's prime location and archival reference studio have provided customers with a special opportunity to work with designers and merchandisers. By catering to clients' needs on an individual basis Harry Bachrach can make designs suiting each distinctive collection. Their on-site technical design and merchandising services and close interaction with overseas staff, allow for an unparalleled speed to market. The company is able to consistently achieve development and production objectives with enhanced quality, while delivering according to customers' schedules, in order to meet market demands. For more information, please visit www.harrybachrach.com.
SOURCE Southern Tide
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