Southern Research Launches New Branding Initiative

BIRMINGHAM, Ala., Feb. 3, 2015 /PRNewswire-USNewswire/ -- Southern Research today officially revealed a new brand identity, which encompasses a refreshed corporate logo, message, and design, as well as a forthcoming website redesign. The changes will emphasize cohesion across all four of its divisions – drug discovery, drug development, engineering, and energy and environment. The change will also discourage abbreviations, such as SRI, to ensure brand differentiation among similarly named nonprofit organizations across the U.S.

The need to better represent Southern Research's talented people and highlight the size and scope of the organization's work was the impetus for the new branding, which debuts as a number of high profile programs have been launched at Southern Research within the past year including the Alliance for Innovative Medical Technology (AIMTech), Southeastern Solar Research Center (SSRC), and the Southern Biologics Network (SBN). 

"Brand identity is a critical component of any organization," said Southern Research President & CEO Art Tipton, Ph.D. "Throughout the course of our 74-year history, we have advanced science and technology in a number of different areas, ranging from the discovery of seven FDA-approved cancer drugs to developing materials and imaging monitoring for safe space travel. This branding initiative continues the legacy of our people and our accomplishments and further defines Southern Research as an organization that is truly dedicated to solving the world's hardest problems."

As part of the new branding, a corporate video has been created. This three-minute video provides a glimpse into the broad array of activities conducted at Southern Research. The real-world application of Southern Research's highly technical activities is an important part of its work. This video captures the significance of what the organization strives to do – every day – for the betterment of mankind. To view the video, please visit http://www.southernresearch.org/new-sri/index.html.

About Southern Research
Founded in 1941 in Birmingham, Alabama, Southern Research is a not-for-profit 501(c)(3) scientific and engineering research organization that conducts preclinical drug discovery and development, advanced engineering research in materials, systems development, and energy and environment research. Approximately 500 team members support clients and partners in the pharmaceutical, biotechnology, defense, aerospace, environmental, and energy industries in facilities in Alabama, Maryland, North Carolina, Georgia, and Texas.

Media contact:
Rossi Morris, Advanced Marketing Specialist
[email protected]
Direct: 205-581-2266

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SOURCE Southern Research

Related Links

http://www.southernresearch.org

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