Southern Comfort® Announces Beta Rollout Of SoCo 2GO; Drone Delivery Service Supports New Caramel Comfort Flavor

LOUISVILLE, Ky., March 31, 2015 /PRNewswire/ -- Southern Comfort® announces the beta rollout of its new delivery service utilizing unmanned aerial vehicles, commonly known as drones, to deliver its popular line of iconic beverages to thirsty customers in select markets nationwide, beginning with the all-new Caramel Comfort. Beginning today, customers have the opportunity to lobby for their city to be added to the list of test markets via an online voting system.

This automated, futuristic service comes after four years of proprietary research and development, planning, perfecting and securing the correct permits and air space clearance for successful deliveries. While other high-profile companies also are pursuing coveted drone technology services, Southern Comfort has jumped to the front of the pack seemingly overnight. In addition, Southern Comfort has steered clear of many issues commonly associated with drone technology such as battery life, storage capacity and weight specifications, and has mastered the art of seamless delivery each time, with a 96 percent success rate during trial testing.

How did they do it? The answer is simple: Southern Comfort's products are relatively light in weight, even though they're big on taste – the perfect combination for easy and fast drone delivery. The new Caramel Comfort ($16.99/750mL), which is the first product available with SoCo 2GO: Drone Delivery, weighs in at a flight-ready mass of three pounds.  

"What better way to elevate the comfort and convenience of our products than with drone deliveries, which bring our new Caramel Comfort straight to you," said Jennifer Powell, Southern Comfort Brand Director. "The future is here. The future is now. And frankly, the future is delicious."

SoCo 2GO: Drone Delivery is now available to those 21+ in select markets, before a nationwide rollout in late 2015. To see exclusive videos, learn more about SoCo 2GO: Drone Delivery and request availability in your area, visit soco2go.SouthernComfort.com. Join the conversation #SoCo2GO, and follow Southern Comfort on Twitter for real-time updates as the program takes off this week.

About Southern Comfort

Southern Comfort®, a fruit, spice and whiskey flavored liqueur, was created in New Orleans by bartender M.W. Heron in 1874. Today, it is enjoyed by friends in over 100 countries around the world and continues to grow as an icon brand. Please visit us at SouthernComfort.com and Twitter.com/SouthernComfort.

Please Drink Responsibly.

Spirit Specialty, 27.5% Alc. by Volume, Southern Comfort Company, Louisville, KY ©2015

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Celebrating Comfort this April 1 and every day of the year.

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SOURCE Southern Comfort

Related Links

http://www.southerncomfort.com