GLENDALE, Calif., July 24, 2012 /PRNewswire/ -- FutureLogic, Inc., the world's leading developer of innovative ticket printing and couponing solutions, announces today that its PromoNet® couponing solution will be further expanded throughout the South Point Hotel and Casino in Las Vegas, NV. This decision was based on the high percentage of redemption rates experienced at the casino during PromoNet® solution's continuous operation at the casino since September 2011.
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"We have been extremely satisfied with both the performance and reliability of the PromoNet® couponing solution during the field trial. PromoNet® has worked flawlessly without impacting our systems or EGMs and has provided significant redemption rates of over 50%," said Cliff Paige, Director of Slots at South Point. "In addition to providing us with the marketing tools, PromoNet® provides us with the necessary business metrics software to analyze promotions, track effectiveness, and modify promotions as we better understand player behavior on our way to an enhanced resort experience."
"We are delighted with South Point's decision to expand PromoNet® within their property," said Nick Micalizzi, VP of Sales and Marketing, North America for FutureLogic. "Using PromoNet®'s automated trigger-based system, South Point is now running promotional campaigns targeting both carded and anonymous players. In the coming months, PromoNet® will be instrumental as we work closely with South Point and other properties to help them achieve their ultimate goal of reaching ALL players in their properties."
About FutureLogic, Inc.
Founded in 1983, FutureLogic is the leading developer of innovative ticket printing and couponing solutions to gaming technology providers and operators around the world. As the premier supplier of super-robust thermal ticket printers to the global gaming industry, FutureLogic has shipped more than 1.5 million printers for casino gaming, video lottery, AWP, LPM, SWP and kiosk applications worldwide. Headquartered in Glendale, CA and with offices across North and South America, Europe, Asia and Australia, FutureLogic's sales and engineering teams are ready to provide direct support and local knowledge for manufacturers and operators around the world. For more information or to contact us, please visit futurelogic-inc.com.
About South Point
The South Point (http://www.SouthPointCasino.com) is a 2,200-room resort in Las Vegas, Nevada providing affordable luxury while catering to visitors and locals alike. This casino destination features a world-class spa, bowling center, eight restaurants, showroom, equestrian arena, convention center, exhibit hall, bingo and all of the casino games that made Las Vegas famous.
FutureLogic Contact:
Matt Naraghi
Director of Marketing, North America
619.786.4995
[email protected]
SOURCE FutureLogic, Inc.
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