South Africa Young Professionals (25-30 Years) Youth Behaviour Report 2023 - Young Professionals' Lifestyle & Leisure, Online Habits, Finance & Retail Habits

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Dec 05, 2023, 18:00 ET

DUBLIN, Dec. 5, 2023 /PRNewswire/ -- The "GenNext Youth Behaviour Report 2023 - Young Professionals (25-30 years)" report has been added to ResearchAndMarkets.com's offering.

The GenNext report for Young Professionals, aged 25-30, conducts a comprehensive analysis of the driving factors behind the behavior of 1,023 young individuals and offers insights into how brands can enhance their connection and understanding of this particular youth demographic.

Employing a two-survey and three-phased research approach, their study actively engaged over 15,000 young South Africans residing in 8 out of the 9 provinces.

Young Professionals are invited to complete an online Brand Preference survey and Youth Behavior survey through online platforms. In 2023, the Sunday Times GenNext movement marks its 19th year of delivering insights into youth brand preferences and behaviors. Given the significant interest from various organizations seeking to engage with young South Africans, the report broadens its scope to encompass potential implications for private, public, and non-profit entities, offering a comprehensive view on both national and provincial levels.

Additionally, the report incorporates a trend analysis that tracks the evolution of youth behavior over the past three years, spanning from 2021 to 2023.

Key Topics Covered:

Young Professionals' Outlook

Young Professionals' Reality

Digital Connectivity
Financial Wellness
Rights (Equality)
Infrastructure & Environment
Political System
Legal System

Young Professionals' Fulfilment

Young Professionals' Reality

Belonging
Self-Esteem
Physiological
Self-Actualisation
Safety & Security

Young Professionals' Lifestyle & Leisure

Self-Expression
Spare-Time Activities
Lifestyle Activities
Sports & Exercise

Young Professionals' Online Habits

Young Professionals' Online Duration & Activities

Devices Used to access the Internet
Online Duration
Young Professionals' Smartphone Ownership & Usage
Cellphone Ownership
Social Networks Participation
Entertainment on Cellphones
Learning Platforms
Playing Games

Young Professionals' Finance & Retail Habits

Young Adults' Interaction with Money

Average Spending Money
Sources of Spending Money
Handling Money
Experience with Banks
Interaction with Banking Facilities

Young Professionals' Retail Habits

Retail Influence
Shopping for Personal Items
Shopping for Educational Items
Shopping for Games
Fast Food & Beverages Consumption

For more information about this report visit https://www.researchandmarkets.com/r/w1s75e

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