Sourcing at MAGIC Stands Strong With Record Growth

LOS ANGELES, Jan. 11, 2011 /PRNewswire/ -- When it comes to addressing the apparel, accessories and footwear supply chain for both private label retailers and branded apparel companies, Sourcing at MAGIC continues to increase its position as the largest and most comprehensive fashion sourcing event in North America.  Sourcing at MAGIC is back this February for four days, giving attendees the opportunity to discover new manufacturing, fabric and design resources from around the world, compare pricing and place orders for their production needs.  In addition to providing a marketplace for commerce and networking, Sourcing at MAGIC will reveal new Spring/Summer 2012 fashion trends and educational content through the MAGIC Seminar Series; featuring presentations from some of the top fashion industry leaders in the world.

Welcoming a 35 percent increase in size over the February 2010 show, Sourcing at MAGIC will showcase the most diverse selection of apparel, accessories and footwear manufacturers, fabric mills, trim and component suppliers, print design studios and fashion supply chain providers from around the world.  The show takes place February 13-16 at the Las Vegas Convention Center.  To accommodate the show's growth, Sourcing at MAGIC has relocated to South Hall – adjacent to FN PLATFORM and WWD MAGIC.

"Sourcing at MAGIC's international scope is unparalleled," said Chris DeMoulin, MAGIC International President and Executive Vice President of Advanstar's Fashion Group.  "We bring the world to our exhibitors and retail attendees.  Come and be inspired at North America's most comprehensive sourcing event, where you can meet face-to-face with more than 700 manufacturers from the top apparel producing countries around the world."

International Resources / Focus Country – EGYPT

In the wake of the current sourcing challenges, SOURCING at MAGIC offers the perfect environment to discover new resources from the world's most important apparel producing regions, including Bangladesh, India, China, Pakistan, Africa, Taiwan, Korea, Hong Kong, Southeast Asia, Ethiopia and many more.

This February, Sourcing at MAGIC will highlight and celebrate Egypt as its focus country.  Throughout the past five years, Egypt has cemented its position as a fashion hub for European and American high street brands and continues to grow rapidly.  Sourcing at MAGIC will feature over 15 top Egyptian manufacturers and design resources.

Premier China, a new area which debuted in August 2010, will once again showcase more than 30 large vertically integrated women's, men's and kids' wear manufacturers from China offering contemporary design capabilities.

Other countries significantly expanding their presence at the February show are Hong Kong, India and Korea.  In addition, Sourcing at MAGIC is expanding its fabric and trim environments with over 50 international textile companies.

MAGIC Seminar Series

Featuring the most prominent speaker line-up to date, MAGIC's Seminar Series kicks off on February 13 with a high-profile keynote panel discussion, "Making Money in a Brave New World" with the president of Li & Fung USA's Global Brand Business Group president – Luen Thai and The Jones Group.  The speakers will discuss how to profit even in the face of the current business environment.

Key topics at the February 2011 MAGIC Seminar Series also include:

• Mastering new sourcing challenges such as recent fluctuations in cotton prices and labor costs.
• Panels ranging from social marketing strategies to the latest in sustainability and social compliance.
• Spring/Summer 2012 fashion and color trends presented by WGSN, Fashion Snoops, Pantone and Doneger Creative Services.
• Featured companies and industry organizations include Cotton Inc., Doneger Creative Services, True Religion, Fashion Snoops, PacSun, Kellwood Company, WGSN, Gilt Groupe, Pantone, Desigual, Bureau Veritas, USA ITA Association of Importers of Textiles and Apparel, AAFA American Apparel & Footwear Association, California Fashion Association and Fashion Business Incorporated, among many others.

All seminars are complimentary for registered MAGIC attendees on a first come, first serve basis.  The seminar calendar is available online at www.sourcingatmagic.com.

S/S 2012 Trend Forecasting

In collaboration with online trend forecasting service Fashion Snoops, Sourcing at MAGIC will continue to present multimedia Trend Galleries, giving attendees an exclusive outlook on the key trends and colors for Spring/Summer 2012.  Exclusive MAGIC Spring/Summer 2012 color cards by Pantone and Fashion Snoops will be available for sale on show site.

About Sourcing at MAGIC

Sourcing at MAGIC is the largest and most comprehensive trade event in North America for the supply side of the fashion industry.  Exhibitors include apparel, footwear and accessories manufacturers, fabric mills, trim and component suppliers, print design studios, and supply chain service providers from around the world.  The February show runs from February 13-16, 2011 at the Las Vegas Convention Center, South Hall.  On opening day (Feb 13), Sourcing will be open from noon – 6pm.  For more information, visit www.sourcingatmagic.com

About MAGIC

Every August and February, the fashion industry converges in Las Vegas for the most influential event in the business – MAGIC. 2010 launched MAGIC's dual campuses at the Las Vegas Convention Center and the Mandalay Bay Convention Center.  For up-to-date exhibitor listings, seminar scheduling, travel support and registration information, please visit www.magiconline.com.  

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