SourceMedia Launches Information Service Targeting Million-Strong Tax-Preparer Audience
Tax Pro Today To Serve Preparers As They Navigate Growing Regulatory, Educational Requirements
NEW YORK, May 11, 2012 /PRNewswire/ -- (http://www.myprgenie.com) -- SourceMedia, a diversified B2B media company, has launched Tax Pro Today, a one-stop information resource for Registered Tax Return Preparers and other tax preparation professionals.
The Internal Revenue Service estimates the universe of total tax preparers to be as high as 1.2 million in the U.S. Due to changes in IRS regulations, about 600,000 to 700,000 tax return preparers will need to apply for Registered Tax Return Preparer status, a process that includes passing a competency test. This changes the way they will do business, increasing their information needs.
Tax Pro Today, a digital brand extension of SourceMedia's Accounting Today, compromises a website updated on an intraday basis and twice-weekly e-newsletter.
These services provide news, analysis and insight on everything a tax prep professional needs to know. Tax Pro Today will track important tax legislation, keep readers up to date on the latest changes in IRS regulations, feature cutting-edge tax technology news and trends, and detail proven strategies for building a successful tax prep business.
"Between constant changes to tax laws and regulations, and the ongoing implementation of the IRS's new registration program, tax professionals need timely information more than ever," said Accounting Today Editor-in-Chief Daniel Hood, who will also oversee Tax Pro Today. "Tax Pro Today will tell this engaged professional audience everything it needs to know -- from the latest changes to the Tax Code to who needs to pass the new Competency Exam."
"This is a particularly exciting time in tax preparation, but the field is also growing more complicated," said Publisher Robert Whitaker. "We're looking forward to bringing critical information and services to a whole new audience of registered preparers."
About SourceMedia
SourceMedia, an Investcorp company, is a business to business media company serving the financial industry and the related fields of professional services and technology. SourceMedia offers its clients and subscribers professional information services -- both print and digital -- industry-standard data applications, in-depth seminars and conferences, research, and specialized marketing services. www.sourcemedia.com
Corporate Contact:
Ying Wong
Senior Director
Human Resources
SourceMedia
212-803-8787
[email protected]
Contact: Edward Hanasik, [email protected], 212-803-6572
SOURCE SourceMedia
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