SourceKnowledge Integrates With Google's DoubleClick Ad Exchange To Enable Programmatic Video Buying

MONTREAL, Feb. 26, 2015 /PRNewswire/ - SourceKnowledge announced their latest featured integration is with Google's DoubleClick Ad Exchange. This move allows brands and advertisers to leverage SouceKnowledge's powerful SmartBidder RTB technology when making programmatic buys on YouTube, among other properties.

"This integration allows for unified campaign management," said SourceKnowledge's Chief Revenue Office Hector Pantazopoulos. "Advertisers will be able to make smarter buys and optimize their YouTube campaigns to deliver the same results they expect from SourceKnowledge."

"We're really excited about integrating with Google's DoubleClick Ad Exchange – they're a leader in the industry," said president and co-founder Patrick Hopf. "Programmatic allows for more granular, personal targeting and I think brands and agencies will find a lot of value in this integration. YouTube is a critical part of many brand's and agencies' marketing programs. Advertisers will be able to make smarter buys and optimize their YouTube campaigns to deliver the same outstanding performance they expect from SourceKnowledge. Brands and agencies who use YouTube as part of their marketing strategies now can efficiently and safely buy programmatically."

About SourceKnowledge

SourceKnowledge is a leading programmatic marketplace for video advertising with 250 million uniques in North America. Brands and agencies trust SourceKnowledge to offer the largest video ad inventory, ensure brand safety and viewability, as well as deliver at scale on desktop, mobile devices and Connected TV. Founded in 2009, SourceKnowledge is a Top 20 ranked video ad marketplace (comScore, AdFocus Report 2014) located in Montreal and Vancouver with clients around the world.

SOURCE Sourceknowledge

Related Links

http://sourceknowledge.com