Sony Serves Up Wimbledon in 3D

Women's and Men's Finals to Be Simulcast in 3D to Theaters

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Jul 01, 2011, 03:02 ET

PARK RIDGE, N.J., July 1, 2011 /PRNewswire/ -- The 2011 Wimbledon Championships are coming down to the final rounds, and tennis fans will have a chance to see the matches in a way they've never seen it before: shot in 3D with the latest Sony HD professional cameras and available on the big screen at select movie theaters worldwide. In the U.S., the Women's and Men's finals (July 2 and 3) will be simulcast to select theaters also featuring Sony Digital Cinema 4K digital projection and RealD 3D technology, to complete the Sony viewing experience. Click here for all participating locations.

The finals are being presented in the U.S. by NCM Fathom and distributed via SuperVision Media, who is also handling worldwide delivery to cinemas.

The Wimbledon finals in 3D are the latest opportunity to showcase sporting events in a great out-of-home viewing environment. With more movie theaters converting to digital projection, Sony is leading with 4K digital projection quality that provides higher resolution than available on consumer televisions.

According to Patrick Leon, senior manager of business development for Sony Digital Cinema, this type of in-theater event gives not only tennis fans but all movie-going consumers an unprecedented and immersive out-of-home experience. And exhibitors benefit by being able to offer more diverse programming options for their customers.

"The green grass of the All England Club will look spectacular in 3D and I'm personally looking forward to the experience," said Leon.

But the unique theater viewing experience is just one part of the story.

Sony has a great track record in capturing sporting events in 3D, including the Masters Golf Tournament, X Games, Major League Baseball's Home Run Derby, NBA All-Star Games, BCS College Football, and more.

The consumer demand for 3D is growing both out of home and in-home. There are now two 24/7 3D networks – ESPN 3D and 3Net – and more are sure to be on the way.

Wimbledon in Sony 3D is a must-see. Audiences will feel like they are on the lawn with each serve and volley.

SOURCE Sony Electronics