Sony Opens Doors to New Shopping Experiences in Houston, New York and Southern California

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Nov 18, 2011, 06:00 ET

SAN DIEGO, Nov. 18, 2011 /PRNewswire/ -- Sony Electronics is opening the doors to more stores with the new design concept introduced earlier this year in the Century City area of Los Angeles. The new design introduces a brand new customer experience from Sony, including a world class design that truly embodies the best Sony has to offer from electronics to music, movies, games, network services and future technologies.

"The newly redesigned Sony Stores are unique destinations where customers can experience all things Sony. Our goal is always to exceed customer expectations by providing an exciting, interactive and entertaining shopping experience," said Brian Sheehan, senior vice president of Sony Stores. "Our new store concept gives shoppers an opportunity to interact with trained and knowledgeable staff as well as preview, test, compare and unlock the full potential of Sony's entertainment offerings."

Showcase Areas

The new concept stores are designed to immediately capture the imagination of customers who can engage with all that Sony has to offer in an integrated, interactive and inspiring way. The front of each store features, literally, a window into the world of Sony. Inside, consumers are able to access, experience and make connections with everything Sony, from testing out Sony Entertainment Network services on network-connected products, to playing PlayStation® games on PS3™ entertainment systems and a Sony® TV. They will be able to shoot video on a wide range of cameras, get lost in a 3D movie from Sony Pictures, and experience crisp audio on headphones while listening to Sony Music artists.

Highest Level of Personalized Services

All Sony Stores feature Sony Premium Services to provide customers with an exceptional support experience for all Sony products from set-up and customization to installation, education, and repair facilitation. Services include assistance and education by trained staff with setting up all products, activation of wireless services, and technical PC and IT support by certified technicians. Also available are in-home consultation, delivery, and TV, and home audio and video installation by authorized technicians.

Newly Redesigned Locations

In addition to the Century City location that opened its doors in April, the following locations will feature the newly designed shopping experience this fall:

Roosevelt Field Mall
630 Old Country Road
Garden City, NY 11530

Houston Galleria
5015 Westheimer Road
Houston, TX 77056

South Coast Plaza
3333 Bristol Avenue
Costa Mesa, CA 92626

A directory of all 27 Sony Stores across the U.S. can be found at www.sony.com/sonystore. The Sony online store is located at http://store.sony.com.

SOURCE Sony Electronics