Sony Named Consumer Electronics Brand of the Year for Second Straight Year in 2012 Harris Poll EquiTrend Study

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Mar 27, 2012, 08:45 ET

SAN DIEGO, March 27, 2012 /PRNewswire/ -- For the second year in a row, Sony was awarded Consumer Electronics Brand of the Year by the annual Harris Poll EquiTrend® study, reflecting the survey results of over 35,000 U.S. consumers.

"We are very proud that the Harris Poll EquiTrend study continues to recognize the value of the Sony brand and the strong connection consumers have with the brand, our products and services," said Phil Molyneux, Sony Electronics president and COO. "Sony's ability to sustain such high brand recognition is a testament of our ability to offer many incredible innovations for every aspect of consumer entertainment."

The Sony "Brand Ambassador" integrated marketing campaign launched in the U.S. last year is also strongly resonating with consumers and is being extended over the next few months. The campaign concept is centered on how Sony products enable amazing experiences that make consumers excited to show them off with their friends and family.

About the Harris Poll Methodology

The Harris Poll Brand of the Year is the top ranked brand in its category of Brand Equity, which provides an understanding of a brand's overall strength and is determined by a calculation of quality, familiarity and purchase consideration. Brands high in brand equity often excel in the connection they establish with consumers in elements such as the brand's ability to meet expectations, to be trusted, to be relevant to consumers' lives and in the amount of love they generate from consumers.

About Sony Electronics

Headquartered in San Diego, Sony Electronics is a leading provider of audio/video electronics and information technology products for the consumer and professional markets. Operations include research and development, design, engineering, sales, marketing, distribution and customer service.

Sony is noted for a wide range of consumer audio-visual products, such as the BRAVIA® LCD and 3D high-definition televisions, Cyber-shot® digital camera, Alpha Digital SLR camera, Handycam® camcorder and Walkman® personal stereo. Sony is also an innovator in the IT arena with its VAIO® personal computers Reader devices and Sony Tablets; and in high-definition professional broadcast equipment, highlighted by the XDCAM® HD and CineAlta™ lines of cameras and camcorders, and the SXRD™ 4K digital projector. For more information, visit www.sony.com/news.

SOURCE Sony Electronics