Sony Ericsson Celebrates its Xperia™ Mini Phones with Facebook Competition and Avatar Maker

LONDON, Dec. 2, 2010 /PRNewswire/ -- Sony Ericsson is giving fans the chance to win a new handset through Mini Magic, a competition located on its global Facebook page that was launched last week to celebrate the Xperia™ X10 mini being awarded European Mobile Phone of the Year 2010 - 2011. For those who don't plan to enter the contest but want to join in with the Magic fun they can create a mini Facebook avatar of themselves and their friends, which can be tagged and used as profile pictures.

To enter the Facebook contest and be in with a chance of winning an Xperia™ X10 mini or X10 mini pro, all people need to do is upload a creative, cute or crazy photograph of something miniature to the Mini Magic application. Facebook users around the world can then vote for their favourite photos in the gallery until the competition ends on January 17, 2011. After an entrant has uploaded their photo and it has been approved they can share it on Facebook and Twitter to encourage their friends and followers to vote.

The twenty images with the most votes will then go forward to the final for Sony Ericsson to choose five winners and five runners-up. The prize for each of the five winners is an Xperia™ X10 mini pro and the runners-up will receive an Xperia™ X10 mini.

Anybody with a Facebook account can create a miniature version of themselves or make a tiny collection of their friends with the Mini Magic avatar maker. Users can choose from a range of clothing items, hairstyles and accessories, which makes the mini makeover pictures an ideal way for users to make their social media profiles distinctive; hundreds of variations are possible. The mini avatar pictures can be saved, posted and tagged and users can also share their Mini Magic creations with all of the social networking friends.

To enter the photo contest or to create a Mini Magic avatar, please visit http://www.facebook.com/sonyericsson.

SOURCE Sony Ericsson