Sony Ericsson Announces Smart Mobile Ltd. as a Certified Partner of its Brand License Partner Program "Made for Sony Ericsson"

ATLANTA, April 13, 2011 /PRNewswire/ -- Sony Ericsson announces its agreement with Smart Mobile Ltd. to offer an array of custom, fashion-forward and device-complementing mobile phone cases and covers under its "Roxfit" brand.

The Sony Ericsson Brand Licensing Program, "Made for Sony Ericsson", is a partnership program with key selected partners to develop personalization products, like cases, that are exclusively designed to fit Sony Ericsson phones.

"As we launch our new Xperia™ range – the most entertaining smartphones – we need a company that can readily meet our challenging requirements and produce an attractive and environmentally compliant product," said Roland Vuyk, Business Manager – Companion Products for Sony Ericsson U.S. operations.

The Roxfit portfolio of cases and snap-on shells are designed to complement and enhance the new Xperia™ range of mobile phone models and unique human curvature sleek design.

"We are seeing a shift in the younger consumer demographic towards cases that are more fashionable and we are excited in offering just that through our partnership with Sony Ericsson," said Malc Stapleton, Brand Manager for Smart Mobile Ltd.

The cases will be available in retail alongside the new Xperia™ range of Sony Ericsson phones as they become available in US and Canada.

About Sony Ericsson Mobile Communications

Sony Ericsson celebrates its 10th year as a joint venture between Sony Corporation and Ericsson in October, 2011. Over the years the company has brought together the best communication technologies with superior entertainment user experiences to create its Xperia™ line of the 'most entertaining smartphones' in the mobile handset industry. With its global corporate functions in London, Sony Ericsson has sales and marketing operations in all major regions of the world, as well as manufacturing in China, and product development sites in China, Japan, Sweden and Silicon Valley, California. For more information, please visit: www.sonyericsson.com/press.

SOURCE Sony Ericsson