Sony Announces a9 III--World's First Global Shutter Mirrorless Camera and Sony's Lightest Super Telephoto Lens; First Look, Hands On YouTube Video Review at B&H Photo

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Nov 07, 2023, 11:18 ET

Sony has broken new ground with the release of the a9 III, the world's first full-frame mirrorless camera with a global shutter. Plus, they announced the FE 300mm f/2.8 GM OSS Lens.

NEW YORK, Nov. 7, 2023 /PRNewswire/ -- B&H is excited to announce the Sony a9 III Mirrorless Camera, the world's first mirrorless camera with a global shutter sensor. They also revealed official details for the FE 300mm f/2.8 GM OSS Lens. This becomes the smallest super telephoto in the lineup and is the lightest in its class.

Sony 300mm f/2.8 G Master Lens: Sony’s Lightest Super Telephoto

The Sony a9III incorporates a 24.6MP full-frame global shutter stacked BSI CMOS sensor. Compared to conventional rolling shutters, the global shutter provides significantly faster performance that is void of motion distortions, supports blazing fast continuous shooting speeds up to 120 fps, and offers shutter speeds up to 1/80,000 sec. with flash sync at all shutter speeds. This revolutionary design stands to benefit sports, wildlife, news, and event imagemakers, as well as commercial and editorial shooters, looking for a creative advantage when working with high-speed subjects or in difficult lighting conditions.

Sony a9 III Mirrorless Camera

https://www.bhphotovideo.com/c/product/1794764-REG/sony_ilce_9m3_a9_iii_mirrorless_camera.html

Key Features

24.6MP Full-Frame Global Shutter Sensor
Up to 120 fps Cont. Shooting with AF/AE
Pre-Capture Function; Speed Boost Button
Flash Sync at up to 1/80,000 Sec.
4K 120p 10-bit Video; S-Log3 & S-Cinetone
759-Point Phase-Detect AF with Tracking
8-Stop 5-Axis In-Body Image Stabilization
9.44m-Dot EVF with 240 fps Refresh Rate
3.2" 2.1m-Dot 4-Axis Touchscreen LCD
Dual CFexpress Type A/SD Card Slots

Paired with BIONZ XR processing, the global shutter design enables recording full-resolution 14-bit raw stills at up to 120 fps. This system maintains full-time AF and AE performance along with blackout-free viewing for great accuracy and subject tracking.

The a9 III camera introduces Pre-Capture mode, which supports continuous shooting for up to 1 full second before capture by half-pressing the shutter button. Also new is a Speed Boost function, which can be assigned to a custom button to enable instant switching between different continuous shooting rate—begin shooting a burst at 10 fps and then instantly switch over to 120 fps to capture peak action in all its glory.

Beyond fast continuous shooting, the global shutter design, by nature, also enables flash sync at all shutter speeds, up to 1/80,000 sec. And a variable shutter speed mode makes the a9 III's capture completely flicker free to suit photographing indoor activities at high speed.

Beyond being a stellar stills camera, the a9 III boasts high-end video recording capabilities. The global shutter again delivers incredible, distortion-free results and present opportunities for high-speed shooting. The a9 III can record in 4K at up to 60 fps and will downsample from the full 6K image area. Slow motion is possible at up to 120 fps in 4K with no crop. All of this is available internally in 10-bit.

New to the a9 series is the implementation of Picture Profiles, including S-Log3 and S-Cinetone. For maximizing image quality and ensuring smooth workflow in post these profiles are essential. More advanced productions can even make use of the 16-bit raw output with an optional external recorded for realizing the full potential of the a9 III.

Borrowing from the a7R V, the a9 III features an updated AI Processing Unit for refined, responsive, and intelligent subject tracking and detection. Using a 759-point phase-detection AF system, which covers 96% of the frame at sensitivities down to -5EV, the a9 III supports focusing at up to 120 fps for tracking fast-moving subjects with ease. The 5-axis in-body image stabilization system also receives a boost as it's now capable of compensating for up to 8 stops of camera shake and improves viewfinder stability when framing with longer lenses.

Physically, the a9III camera also sees an ergonomics update that makes the grip more comfortable and incorporates a new custom button on the front of the camera. The 9.44m-dot OLED EVF and 3.2" vari-angle touchscreen LCD are borrowed from the a7R V along with a robust and weather-sealed construction for working in inclement conditions. There is also a new sensor shield to protect the sensor while changing lenses.

Announced alongside the camera is the VG-C5EM Vertical Grip, which offers increased battery life and supports parallel power draw between the in-camera battery and the one in the grip. The a9 III also offers a pair of CFexpress Type A/SD memory card slots; SD cards can be used with all recording modes but CFexpress Type A cards make the most of the camera's continuous recording speeds.

The missing piece in Sony's telephoto lineup, the Sony FE 300mm f/2.8 GM OSS lens has the speed and reach many working pros look for when photographing the world's biggest sporting events, along with a lightweight, nimble design for handheld use. Superior sharpness and clean rendering give this lens its G Master credentials, along with smooth bokeh thanks to an 11-blade circular diaphragm. Dual XD linear AF motors achieve fast and reliable focusing performance and Optical SteadyShot stabilization reduces the effects of camera shake.

Sony is also announcing firmware updates for the a1 and a7S III and a forthcoming update for the a9 III. All three cameras will gain access to C2PA format authenticity that will encrypt image metadata at the point of capture to allow for future independent verification of image provenance.

Additionally, both the a1 and a7S III are gaining new camera features with their respective updates. Both cameras are receiving Breathing Compensation in video while the a7S III also gets the ability to record in DCI 4K at a true 24.00 fps. Additionally, all three cameras will see workflow improvements regarding FTP use and IPTC metadata.

Find all Information on the new Sony Lens

Sony FE 300mm f/2.8 GM OSS Lens

https://www.bhphotovideo.com/c/product/1746375-REG/sony_fe_300mm_f_2_8_gm.html

Key Features

Full-Frame | Maximum Aperture: f/2.8
Lightweight, Fast Telephoto Prime
Dual XD Linear Motor AF System
Optical SteadyShot Image Stabilization
Super ED & ED Elements, Nano AR Coating
Weather-Sealed Magnesium-Alloy Design
Rounded 11-Blade Diaphragm

Sony 300mm f/2.8 G Master Lens: Sony's Lightest Super Telephoto
https://youtu.be/oUx7Kdv0678

Learn more about the new Sony a9III Camera at B&H Explora
https://www.bhphotovideo.com/explora/sony-a9iii

About B&H Photo Video

As the world's largest source of photography, video, and audio equipment, as well as computers, drones, and home and portable entertainment, B&H is known worldwide for its attentive, knowledgeable sales force and excellent customer service, including fast, reliable shipping. B&H has been satisfying customers worldwide for over 50 years.

Visitors to the website can access a variety of educational videos and enlightening articles. The B&H YouTube Channel has an unmatched wealth of educational content. Our entertaining and informative videos feature product overviews from our in-house specialists. You can view the B&H Event Space presentations from many of the world's foremost experts and interviews with some of technology's most dynamic personalities. Tap into this exciting resource by subscribing to the B&H YouTube Channel here. In addition to videos, the B&H Explora blog presents new product announcements, gear reviews, helpful guides, and tech news written by product experts and industry professionals, as well as our award-winning podcasts.

When you're in Manhattan, take a tour of the B&H Photo SuperStore, located at 420 Ninth Avenue. The techno-carousel spins all year round at the counters and kiosks at B&H. With hundreds of products on display, the B&H Photo SuperStore is the place to test-drive and compare all the latest gear.

Contact Information
Henry Posner

B&H Photo Video
212-615-8820
https://www.bhphotovideo.com/

SOURCE B&H Photo