Sonobi to Work with Facebook on Latest Header Bidding Integration

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Mar 22, 2017, 13:00 ET

NEW YORK, March 22, 2017 /PRNewswire/ -- Sonobi, a provider of header-based technology for people-based media transactions, is officially announcing an integration with Facebook's Audience Network. Through this integration, publishers will gain an additional source of premium, unique demand.

Header bidding provides publishers with a holistic view of demand, enabling greater yield without sacrificing user experience. Facebook and Sonobi are committed to ensuring header-based technology promotes a fair and equitable market, while adhering to best practices that maximize value for the advertising industry.

"When we were building our platform, we kept all core issues in adtech in mind. We worked tirelessly to ensure that the product we brought to market, and the demand/supply we continually work to integrate into our marketplace, adhere to the highest standard," said Michael Connolly, CEO of Sonobi. "We are proud to participate in this program which allows us to make the advertising industry a more fair and equitable place. We worked with the Facebook team to develop shared best practices that benefits publishers, advertisers and the user experience."

The programmatic industry is at a key inflection point, and Sonobi believes if adtech adheres to these shared principles, it can promote success for all parties involved and ensure everyone is indeed creating value.

Sonobi is helping to ensure that header-based technology can promote a fair and equitable market for the advertising industry all whilst working to adhere to best practices that maximizes value for the three most important parties in the business of media – publishers, advertisers and users.

Sonobi's integration with Facebook on mobile web bidding is a big step forward towards an environment that is open and connected, where no player has a structural advantage.

About Sonobi
Sonobi is an advertising technology developer that creates forward-thinking, data-driven tools and solutions to meet the evolving needs of demand- and sell-side organizations within the digital media marketplace. Sonobi helps its clients and strategic partners to forecast new market opportunity, enhance value delivery to clients, and create more profitable businesses through integration of progressive data procurement and user-centric sales management technologies. For more information please visit www.sonobi.com.

Media Contact:
N6A for Sonobi
212.334.9753
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SOURCE Sonobi