SONIC Tools is North America's Newest Tool Brand

Company Aims to Retool How North America's Automotive Professionals and Do-it-Yourselfers Outfit their Workshops

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Sep 18, 2015, 10:20 ET

AUBURN, Ala., Sept. 18, 2015 /PRNewswire/ -- SONIC Equipment, the world's market leader in premium hand tool and tool storage systems, today announced its expansion into the North American market with a new subsidiary, SONIC Tools, headquartered in Auburn, Alabama. SONIC Tools will serve the needs of U.S. and Canadian automotive dealerships, independent service centers, competition and tuner shops, technicians and do-it-yourself automotive enthusiasts. The brand is also the official hand tool of the Tudor United SportsCar Championship and Continental SportsCar Challenge, as well as an official partner of the International Motor Sports Association (IMSA).

Unlike traditional automotive tool distribution models, SONIC Tools offers its world-class product portfolio of hand tools, toolboxes and storage systems as a solution for increased service operation efficiency. SONIC products are available online, through tool truck distribution with targeted territories, Amazon.com and distributors around the country. IMSA attendees can purchase tools at all races. SONIC Tools is the only brand to offer a 24-hour tool replacement guarantee in the unlikely event of breakage, along with a lifetime warranty on all tools and storage products.

"SONIC hand tools and storage systems are designed to increase efficiency at every level of the modern automotive service operation, from higher productivity to stronger talent retention," said Colby McConnell, Chief Marketing Officer, SONIC Tools. "As a leader in the hand tool and storage system industry in Europe, SONIC has built a strong reputation as the brand of choice among performance-focused automotive manufacturers, and we're ready to prove to North American professional customers and consumers why our products should be in their workshop."

Unique features such as the SONIC Foam System (SFS), the company's custom-molded and tagged tool box trays, ensure that professionals have the fastest possible access to the right tools, at the right time. Exceptional European design, world-class manufacturing quality and ultra-competitive pricing all combine to create the best hand tool and tool storage value in the industry.

SONIC Tools is the preferred hand tool partner of some of the best automotive brands. In Europe, SONIC Equipment partnerships include Volkswagen Automotive Group, BMW and Mercedes. SONIC is one of only a few suppliers throughout Europe to have been awarded a VW parts number.

With a range of organizational solutions that fit professional workshops, home garages and on-the-go do-it-yourselfers, SONIC Tools and storage systems meet multiple repair job needs. The company's line of portable toolboxes, both filled or ready for a cherry-picked selection of hand tools, means the SONIC customer is always ready for fast repair – at the track, at home or on the job.

Automotive enthusiasts are also invited to visit SONIC Tools at the 2015 Specialty Equipment Manufacturers' Association (SEMA) show, November 3 – 6, 2015 at the Las Vegas Convention Center, Las Vegas (Booth #16607), as well as Performance Racing Industry (PRI) show, December 10-12 in Indianapolis (Booth #7212).

About SONIC Tools

SONIC Tools is the North American subsidiary of Netherlands-based SONIC Equipment, the world's market leader in the design and manufacture of premium hand tools and tool box systems for both commercial and consumer use. SONIC Tools' precision-crafted tools, tool boxes and wall systems are found in the world's most progressive automotive enterprises, service centers, race shops, aftermarket businesses and personal garages. Headquartered in Auburn, Alabama, SONIC Tools distributes and retails the brand's complete line of professional products, all developed to make repair and maintenance easier, faster and more efficient. To learn more, visit sonictoolsusa.com and learn the latest from @SonicToolsUSA on Twitter.

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SOURCE SONIC Tools