SONIC® to Offer Happy Hour All Day on Tax Day, April 17

OKLAHOMA CITY, April 10, 2012 /PRNewswire/ -- Taxpayers can take their first deductions of the year on April 17 – Tax Day – with refreshing, half-price drinks from SONIC, America's Drive-In. Participating drive-in locations nationwide will celebrate by extending Happy Hour all day, with fountain drinks and slushes at half price.

"People work hard to get their taxes filed, and SONIC's Happy Hour All Day on Tax Day is a great way to reward our hard-working customers at the conclusion of tax season," said James O'Reilly, chief marketing officer for SONIC Drive-In. "With 398,929 unique drink combinations, we delight in providing delicious, personalized drinks our customers love. Tax Day is a unique time to experiment with flavor possibilities and find the perfect drink."

For customers who want to celebrate the end of a tax season, they can accept SONIC's invitation to play "The Tax Cut" on SonicDriveIn.com, a non-taxing game of pure fun. Taxpayers can free their minds and earn points by slashing back the prices of their favorite SONIC drinks.  

SONIC offers Happy Hour to its customers every day from 2-4 p.m. Happy Hour includes any drink flavor customers can dream up, at half the original price. Signature favorites include the classic Cherry Limeade, made with real, fresh-squeezed lime and maraschino cherry, the deliciously flavorful Ocean Water, with a hint of coconut, and the Lemonberry Slush, an icy thirst-quencher combining fresh lemons and real strawberries.

About SONIC Drive-In

SONIC®, America's Drive-In® (NASDAQ/NM: SONC) started as a hamburger and root beer stand in 1953 in Shawnee, Okla., called Top Hat Drive-In, and then changed its name to SONIC in 1959. The first drive-in to adopt the SONIC name is still serving customers in Stillwater, Okla. As the nation's largest chain of drive-in restaurants, SONIC has more than 3,500 drive-ins in 43 states coast to coast. Approximately 3 million customers eat at SONIC every day; and with more drink combinations than any other quick-service restaurant –398,929 – SONIC is Your Ultimate Drink Stop®. For more information about Sonic Corp. and its subsidiaries, visit SONIC at SonicDriveIn.com. Through Limeades for Learning®, SONIC and its franchise partners have donated more than $2 million to public school classrooms in local communities across the country.

Contact:
Anita Strohm
(816) 423.6188
[email protected]

SOURCE SONIC Drive-In