SONIC® Launches a Flavor Touchdown

OKLAHOMA CITY, Nov. 1, 2010 /PRNewswire/ -- It's fall. It's football season, and SONIC is piling on big flavor with the new Tex-Mex Footlong Quarter Pound Coney. Covered in chili and cheese, and then topped with FRITOS® corn chips, jalapenos, onions and a zesty chipotle sauce, the Tex-Mex Footlong Quarter Pound Coney is the perfect addition to any gameday spread. For a limited time, guests can order any Footlong Quarter Pound Coney and Tots for $3.99 at participating SONIC Drive-Ins.

"SONIC's Coney is a guest favorite," said Danielle Vona, chief marketing officer for SONIC. "We've taken our quality Footlong Quarter Pound Coney and added extra flavor to create a unique and unforgettable taste."  

From Nov. 1 – Dec. 12, visit FlavorTouchdown.com to enter the SONIC Flavor Touchdown Sweepstakes for a chance to win a VIP football trip for six to the bowl game of your choice and a prize package sponsored by FRITOS® and Dr Pepper®. No purchase is necessary and rules can be found at FlavorTouchdown.com. Visitors to the site can also send a "Tater Taunt" message to a friend.

In addition to the new Tex-Mex Coney, SONIC is offering a Holiday Spiced Sugar Cookie Blast and Holiday Spiced Hot Chocolate. The Blast is made with spiced caramel, Real Ice Cream, sweet sugar cookie pieces and finished with whipped topping.

The hot chocolate is a rich, creamy hot chocolate made with spiced caramel and finished with whipped topping.  Both items are available for a limited time.

SONIC, America's Drive-In (Nasdaq: SONC) started as a hamburger and root beer stand in 1953 in Shawnee, Okla., called Top Hat Drive-In, and then changed its name to SONIC in 1959. The first drive-in to adopt the SONIC name is still serving customers in Stillwater, Okla. As the nation's largest chain of drive-in restaurants, SONIC has more than 3,500 drive-ins in 42 states coast to coast. Approximately 3 million customers eat at SONIC every day; and with more drink combinations than any other quick-service restaurant – more than 168,000 – SONIC is Your Ultimate Drink Stop®. For more information about Sonic Corp. and its subsidiaries, visit SONIC at www.sonicdrivein.com. Through Limeades for Learning®, SONIC and its franchise partners have donated more than 1 million dollars since 2009 to public school classrooms in local communities across the country. Visit www.limeadesforlearning.com to learn more about SONIC's commitment to education and the fall 2010 campaign.

SOURCE SONIC, America's Drive-In