Sonic Foundry Announces Strategic Alliance with ACTIVE Network

MADISON, Wis., Aug. 28, 2012 /PRNewswire/ -- Sonic Foundry, Inc. (NASDAQ: SOFO), the trusted market leader for video management and academic, enterprise and event webcasting, today announced a strategic alliance with ACTIVE Network (NYSE: ACTV),  the leader in cloud-based activity and participant management™ solutions, to provide an integrated conference solution for associations and meeting professionals.

The alliance pairs Mediasite Events webcasting services, which delivers live and on-demand streaming to remote audiences through their desktops and mobile devices, with ACTIVE Network's Business Solutions portfolio which serves customers of all sizes, including small and medium-sized businesses, enterprise corporations, associations, tradeshows and expos, with a single technology suite for their event management needs.

"Mediasite Events' webcasting platform and professional services are a great complement to our suite of solutions for the meetings and events industry," said JR Sherman, SVP of Business Solutions at ACTIVE Network. "Being able to offer our clients instant access to their event webcasts will help allow them to deepen their engagement with attendees – not just during the meeting, but well after it ends."

"Our goal is to add value to when, where and how people meet," said Justin Jaeck, vice president of Sonic Foundry's Mediasite Events. "We believe the alliance with ACTIVE Network will elevate our event webcasting presence in a growing industry, and help streamline the process of creating online knowledge libraries. Our combined technologies are designed to give meeting and event planners greater flexibility and options to reach a wider audience through hybrid events."

Mediasite Events is a leading provider of event webcasting for hybrid events and high-profile meetings. The group supplies technical webcasting services and expertise to organizations who seek to complement their conference or event with viewing over the web. Since its launch in January 2007, the Mediasite Events group has provided live and on-demand webcasting for clients ranging from Fortune 500 corporations and university associations to sporting events and charitable organizations. The patented Mediasite webcasting and video content management system quickly and cost-effectively automates the capture, management, delivery and search of live and on-demand streaming videos and rich media presentations that combine video with slides.

ACTIVE Network Forward-Looking Statements
The ACTIVE Network, Inc. cautions you that statements included in this press release that are not a description of historical facts are forward-looking statements within the meaning of federal securities laws. Any such statements are subject to substantial risks, and actual results may differ materially from those expressed herein. More detailed information about ACTIVE and the risks that may affect the realization of these forward-looking statements is set forth in its filings with the Securities and Exchange Commission available at www.sec.gov. You are cautioned not to place undue reliance on these statements, which speak only as of the date hereof.  All forward-looking statements herein are qualified in their entirety by this cautionary disclaimer.

About Sonic Foundry®, Inc.
Sonic Foundry (NASDAQ: SOFO) is the trusted market leader for enterprise webcasting solutions, providing video content management and distribution for education, business and government. Powered by the patented Mediasite webcasting platform and webcast services of Mediasite Events, the company empowers people to advance how they share knowledge online, using video webcasts to bridge time and distance, enhance learning outcomes and improve performance.

Product and service names mentioned herein are the trademarks of Sonic Foundry, Inc. or their respective owners.

Certain statements contained in this news release regarding matters that are not historical facts may be forward-looking statements. Because such forward-looking statements include risks and uncertainties, actual results may differ materially from those expressed in or implied by such forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, uncertainties pertaining to continued market acceptance for Sonic Foundry's products, its ability to succeed in capturing significant revenues from media services and/or systems, the effect of new competitors in its market, integration of acquired business and other risk factors identified from time to time in its filings with the Securities and Exchange Commission.

SOURCE Sonic Foundry, Inc.

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