Sonic Boom unleashes the Boomerang™

Carlsbad health-tech company innovates ultimate activity-tracking device

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Jun 12, 2014, 02:59 ET

CARLSBAD, Calif., June 12, 2014 /PRNewswire/ -- Forever pushing the limits of employee-facing health-tech software, Carlsbad-based Sonic Boom Wellness has developed a revolutionary activity–tracking device – which debuts this month on a national scale. Frustrated by the shortcomings of activity trackers currently on the market, the fresh-thinking corporate-wellness company decided to develop its own – one that lives up to its unparalleled standards for accuracy, reliability, and unprecedented functionality.

Introducing another exclusive first to the market, Sonic Boom's Boomerang is a smartwatch AND activity tracker with the power of two-way messaging - bringing the entire program to an interactive touchscreen on members' wrists. For more information, please contact boomerang@sbwell.com (PRNewsFoto/Sonic Boom Wellness) — Introducing another exclusive first to the market, Sonic Boom's Boomerang is a smartwatch AND activity tracker with the power of two-way messaging - bringing the entire program to an interactive touchscreen on members' wrists. For more information, please contact [email protected] (PRNewsFoto/Sonic Boom Wellness)

First-to-market with the gamified approach to corporate wellness in 2007, Sonic Boom is the innovative market leader in socially contagious challenge variety, customization options, incentive-management flexibility, co-branding opportunities, and Total Client Happiness(TM) - all in support of its mission to improve members' DAILY health habits. For more information, please contact info@sonicboomwellness.com (PRNewsFoto/Sonic Boom Wellness) — First-to-market with the gamified approach to corporate wellness in 2007, Sonic Boom is the innovative market leader in socially contagious challenge variety, customization options, incentive-management flexibility, co-branding opportunities, and Total Client Happiness(TM) - all in support of its mission to improve members' DAILY health habits. For more information, please contact [email protected] (PRNewsFoto/Sonic Boom Wellness)

"Boomerang ups the ante, raising the bar on what people will expect from activity trackers," says Sonic Boom CEO and co-founder Danna Korn. "It's the first device to integrate an entire wellness program, smartwatch, two-way messaging, and activity tracking all in one. It tracks all types of physical activity – including swimming since it's waterproof – and it brings smartwatch functionality with the Sonic Boom platform to an interactive touchscreen on members' wrists. It's already the smartest activity tracker on the planet, and we've only just begun!"

Developed in conjunction with Bay-area based Striiv, Inc., Boomerang is the first four-in-one device to hit the ever-competitive corporate-wellness market. In addition to tracking members' steps, activity time, calories, and distance, Boomerang also tracks sleep patterns and non-impact activities such as swimming and cycling. It also functions as a smartwatch, displaying the current time, date, and local weather – and members can even receive phone calls and text notifications if they choose.

But that's not all. Korn adds, "Corporate wellness has always faced a challenge reaching employees who don't have computer access. Boomerang changes all that." With two-way messaging, employers can now communicate with employees by sending short messages and surveys directly to their wrists – and members can respond directly from their Boomerangs. "Email and computer access are no longer necessary for employees to participate in high-tech wellness programming. And, unlike consumer-driven devices, our mobile app allows one-to-many offloads – so an unlimited number of employees can play along from a single wireless receiver." Just as importantly, Sonic Boom supports its devices if there are issues. Most wellness programs practice "device agnosticism," but those firms don't actually support the devices. Members are left high and dry for troubleshooting. "We fully support Boomerang with a Total Client Happiness™ guarantee. This is a game-changer," said Korn.

Boomerang pushes the idea of wearable wellness to the next level, allowing Sonic Boom to deliver its admittedly "wacky" wellness software to clients through fun and socially motivating features. As the lone self-funded player in the big-leagues of corporate wellness, Sonic Boom is not only keeping up – it's setting the pace.

About Sonic Boom

First-to-market with the gamified approach to corporate wellness in 2007, Sonic Boom is the innovative market leader in socially contagious challenge variety, customization options, incentive-management flexibility, co-branding opportunities, and Total Client Happiness™ – all in support of its mission to improve members' DAILY health habits. For more information, please contact Ross Gensler at (760) 438-1600 or [email protected].

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SOURCE Sonic Boom Wellness