SONIC Backs Black Friday Shoppers with All-Day Deal

SONIC®, America's Drive-In®, opening at 6 a.m. or earlier to offer half-price Breakfast Burritos all day November 23

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Nov 19, 2012, 10:04 ET

OKLAHOMA CITY, Nov. 19, 2012 /PRNewswire/ -- Black Friday early birds fighting fatigue on the unofficial shopping holiday can rest easy and refuel at SONIC Drive-In with its full range of Breakfast Burritos available for half-price all day Friday, Nov. 23.

SONIC's customer-favorite Breakfast Burritos are the ideal fit for a day like Black Friday. Warm, flavorful, portable and packed with protein, they're a dreary-eyed shopper's best friend while in line or after surviving the in-store fray.

"Millions of shoppers will be setting their alarm clocks early on Black Friday," said SONIC Chief Marketing Officer James O'Reilly. "We're doing the same and opening up at 6 a.m. or earlier to offer shoppers the chance to power up or refuel with half-price Breakfast Burritos all day."

SONIC's lineup of Breakfast Burritos offers a variety of flavors at a Black Friday-worthy deal. Each variety pairs perfectly with an order of crispy Tots and one of SONIC's 398,929 unique drink combinations. As always, the Breakfast Burritos and SONIC's full menu are available all day.

In addition to the Breakfast Burrito deal, SONIC is offering holiday shoppers an online tool to keep track of shopping lists at SonicDriveIn.com. The Black Friday Shopping Bag looks to lower the stress levels of Black Friday shoppers.

About SONIC Drive-In
SONIC^®, America's Drive-In^® (NASDAQ/NM: SONC) started as a hamburger and root beer stand in 1953 in Shawnee, Okla., called Top Hat Drive-In, and then changed its name to SONIC in 1959. The first drive-in to adopt the SONIC name is still serving customers in Stillwater, Okla. As the nation's largest chain of drive-in restaurants, SONIC has more than 3,500 drive-ins in 43 states coast to coast. Approximately 3 million customers eat at SONIC every day; and with more drink combinations than any other quick-service restaurant –398,929 – SONIC is Your Ultimate Drink Stop^®. For more information about Sonic Corp. and its subsidiaries, visit SONIC at SonicDriveIn.com. Through Limeades for Learning^®, SONIC and its franchise partners have donated more than $2.5 million to public school classrooms in local communities across the country.

CONTACT:
Daniel Molina
816.423.6153
[email protected]

SOURCE SONIC Drive-In