"SOMIC Fans Festival" Goes International with Appearance in New York's Times Square
GUANGZHOU, China, Sept. 8, 2015 /PRNewswire/ -- As a digital entertainment brand with great appeal in China, SOMIC is continuing its entry into the international market with a brand new attitude under the trend of Internet+.
Bucking the brand's low profile trend to date, SOMIC recently made its debut at the 'crossroads of the world' in New York's Times Square and on September 9, the second "SOMIC Fans Festival" will continue to spread the company's word on a global scale.
Times Square has always been a major spotlight for well known international brands so, as one of the leaders in China's digital entertainment industry, SOMIC's appearance on such a prestigious stage has not only attracted the attention of the international mainstream media, it has also served to raise brand awareness and verified the company's growing influence.
The advertising video displays a variety of SOMIC products, highlighting the company's philosophy of integrating fashion and innovation with intelligent manufacturing. As a high-tech corporation that takes Internet+ as its core, and after many years of research and development, SOMIC has formed a mature marketing system which covers 332 major cities in China and has a scale of more than 20,000 brand terminal outlets.
Through the exploration and application of new technologies and models, SOMIC has now achieved full market coverage through both online and offline channels. As for this "SOMIC Fans Festival", SOMIC is cooperating with six shopping platforms, JD, Tmall, Amazon, Gome Online, yhd.com and Suning. Involving 50 million people, the festival allows fans to enjoy the carnival atmosphere, while its appearance at the 'crossroads of the world' represents an innovative Chinese brand's first steps onto the international stage and strengthens its position as an industry leader.
Photo - http://photos.prnewswire.com/prnh/20150908/264243
SOURCE SOMIC
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