Something Oh-So-Smooth From Snickers® Is Coming Your Way

USA - English

Creamy SNICKERS® Almond Butter, Peanut Butter and Maple Almond Butter Bring a Smooth Twist on Texture to the Iconic Chocolate Bar

News provided by

Mars, Incorporated

Oct 01, 2018, 07:00 ET

HACKETTSTOWN, N.J., Oct. 1, 2018 /PRNewswire/ -- SNICKERS® is smoothing things out with their biggest product innovation in the brand's recent history – replacing classic crunch with smooth satisfaction in three new varieties of Creamy SNICKERS®. The new Creamy SNICKERS® Bars will launch in January 2019 featuring everything fans love about SNICKERS® – gooey caramel and a milk chocolate coating – and the addition of freshly ground, creamy nut butters including: Almond Butter, Peanut Butter and Maple Almond Butter.

With the popularity of nut butters continuing to grow¹, Creamy SNICKERS® offers fans a new, on-trend taste experience full of delicious goodness, made with no artificial colors, flavors or sweeteners.

"For nearly a century, fans have made the classic SNICKERS® bar an icon with its satisfying layers of nougat, caramel and signature peanut crunch," said Josh Olken, Brand Director, SNICKERS® Brand. "We listened to our consumers' desires for new tastes like almond butter and paired it with an innovation on texture. With Creamy SNICKERS® bars, our fans can discover new tastes, and can now get SNICKERS® satisfaction in both crunchy and smooth.

Fans will be able to find the new flavors nationwide at local food, mass, convenience and drug stores beginning January 2019 in Single (1.4 ounces), Share (2.8 ounces) and Stand Up Pouch (7.7 ounces) sizes. SNICKERS® plans to support the launch through a variety of 360 marketing tactics including in-store promotions, consumer activations, TV/Online video and social media.

For more information about new Creamy SNICKERS®, fans can visit the brand's Facebook (Facebook.com/SNICKERS), Twitter (Twitter.com/SNICKERS), and Instagram (Instagram.com/SNICKERS), and share their experience with #EatASnickers. For more information about SNICKERS®, fans can visit www.SNICKERS.com.

About Mars, Incorporated
Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world's best-loved brands: M&M'S®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN'S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.

For more information about Mars, please visit www.mars.com. Join us on Facebook, Twitter, LinkedIn, Instagram and YouTube.

¹Total US xAOC Incl Conv YE 2016

SOURCE Mars, Incorporated