Soma Announces New Breathe Beautifully™ Bra Collection

NEW YORK, March 11, 2014 /PRNewswire/ -- Soma is pleased to announce the launch of their new Breathe Beautifully Bra Collection, with breakthrough airflow technology that breathes and supports. These bras are brilliantly engineered to provide support and concealment while being breathable and wickable.

"These bras keep you beautifully cool! After years of extensive customer research, I am thrilled to introduce this innovative and supportive bra collection. I know it will change women's lives for the beautiful," says Laurie Van Brunt, Soma President.

Highlights of the Breathe Beautifully Collection include:

• Breathable contour underwire cups with airflow technology
• 56% more airflow*
• Breathable and wickable with exclusive no show concealment
• Retails for $50.00
• Available in Full Coverage, Sizes 34-36B-DDD; 38C-DDD; 40C-DD
• Available in Demi, Sizes 32-36A-DD; 38B-D
• Nylon/spandex, hand washable
• Available in ivory, light nude, soft tan, black, pale jade and lakeshore

*In an independent test against five national brands' bras of similar support and cup construction, Breathe Beautifully proved to allow on average 56% more airflow.

Soma knows that Beautiful Begins Underneath®. Home of the warmest personal service, Soma embraces women with luxuriously soft fabrics, innovative fashion, and an always perfect fit. Each Soma associate is a trained Bra Fit Expert, able to make women look and feel beautiful in a boutique environment. Soma carries 41 bra sizes from 32A-44G.

About Soma Intimates (Soma):
The Soma brand, which began operations in 2004, offers beautiful and sensual lingerie, loungewear and beauty products.

Soma Intimates currently operates over 250 boutiques. Soma publishes its own catalog coinciding with key shopping periods and sells direct-to-consumer at www.soma.com.

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Photo: http://photos.prnewswire.com/prnh/20140311/FL80606-b

SOURCE Soma Intimates