Soles4Souls®, the Shoe Charity, and Sport Chalet Partner for BOGO (Buy One, Give One) Campaign

Sporting Goods Retailer to Sponsor a Pair of Shoes for Charity for Every Pair Sold

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Sep 28, 2010, 11:25 ET

NASHVILLE, Tenn. and LOS ANGELES, Sept. 28 /PRNewswire/ -- Soles4Souls (www.giveshoes.org) and Sport Chalet have given a new meaning to the term BOGO. They have joined forces to bring shoes to children across the USA. With 1 in 5 children in the US living below the poverty line, children are often forced to hang on to shoes long past the point of growing out of them.

Sport Chalet will help sponsor footwear to support Soles4Souls' mission through their Buy One, Give One Campaign. Beginning October 4th through October 11th, for every pair sold at one of their 55 locations, Sport Chalet will sponsor a new pair of shoes to be given to someone in need in the USA through Soles4Souls.

Soles4Souls recently partnered with Sport Chalet during the month of January and collected more than 1 million pairs of shoes for the victims of the Haiti disaster. The Sport Chalet team is excited to extend their support of the charity with the BOGO campaign.

"Our customer's generosity exceeded all our expectations by donating over 1.2 Million pairs of shoes during the Haiti shoe drive last year," said David Hacker, Director of Marketing and Advertising of Sport Chalet. "Soles4Souls provides everyone with an opportunity to help others. That is why we are once again partnering with Soles4Souls in a new and unique way. This time around, for each new pair of shoes purchased in our store or online at sportchalet.com, we will be making a donation so that Soles4Souls can give a new pair of shoes to someone in need within the United States."

Soles4Souls has currently distributed more than 11 million shoes worldwide to people in need.

"Sport Chalet is an incredible partner and their customers blew us away during our Haiti campaign by collecting more shoes than any single retailer in our charity's history," said Wayne Elsey, Founder and CEO of Soles4Souls. "We are honored that they continue to extend their unwavering support to our organization by helping us offer hope to those less fortunate with the gift of shoes."

For more information on how to get involved, visit www.giveshoes.org.

About Soles4Souls®

Soles4Souls is a Nashville-based charity that collects shoes from warehouses of footwear companies and the closets of people like you. We distribute these shoes, free of charge, to people in need around the world. Since 2005, Soles4Souls has given away over 11 million pairs of new and gently worn shoes (currently distributing one pair every 7 seconds). The shoes have been distributed in 125 countries, including Haiti, Kenya, Nepal and the United States. Soles4Souls is a 501(c)(3) recognized by the IRS and donating parties are eligible for tax advantages.

About Sport Chalet, Inc.

Sport Chalet, founded in 1959 by Norbert Olberz, is a leading full service specialty retailer with stores in California, Nevada, Arizona and Utah, on-line at sportchalet.com, as well as a Team Sales Division. The Company offers over 50 services for the serious sports enthusiast, including backpacking, canyoneering, and kayaking instruction, custom golf club fitting and repair, snowboard and ski rental and repair, SCUBA training and certification, SCUBA boat charters, team sales, racquet stringing, and bicycle tune-up and repair throughout its 55 locations.

SOURCE Soles4Souls