Soles4Souls® Teams Up Again With The Bon-Ton Stores, Inc. for November Boot Trade-In Event

September 2011 Shoe Event Raised over $21,000

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Nov 10, 2011, 10:02 ET

NASHVILLE, Tenn., Nov. 10, 2011 /PRNewswire/ -- Soles4Souls, the international shoe charity proudly announces its partnership with The Bon-Ton Stores, Inc. (NASDAQ: BONT) for a trade-in boot drive for the second year. The retailer will be collecting customers' gently worn boots for charity.

(Photo: http://photos.prnewswire.com/prnh/20111110/CL04376 )

Beginning on November 2nd until November 12th, customers will be invited to donate gently worn boots at all Bon-Ton Store locations to get $15.00 off their boot purchase of $50 or more. To find a participating location you can visit www.bonton.com.

The Bon-Ton Stores and Soles4Soles also partnered back in September at 62 Bon-Ton Store locations for Sole Sisters Shoe Shopping Events. $1 was donated for every pair of shoes purchased and the partnership successfully raised $21,316 dollars for Soles4Souls.

"We are excited to be partnering with The Bon-Ton Stores again for this boot trade-in event," said Wayne Elsey, Founder and CEO of Soles4Souls. "Customers will have the opportunity to give back and thousands of people will be the recipient of the gift of shoes because of their efforts," he said.

The Chief Operating Officer, Barbara Schrantz of The Bon-Ton Stores, Inc., presented the $21,316 dollar check to Souls4Souls on November 8th, 2011.

"Souls4Soles is a great organization and Bon-Ton Stores is happy to be involved with a charitable partner that is giving back with such dedication to their cause," stated Barbara Schrantz, Chief Operating Officer of The Bon-Ton Stores, Inc. "They are truly aiding people locally and internationally and it's very rewarding to support these initiatives."

For more information on how to get involved and to find a recycling location near you, visit www.giveshoes.org.

About Soles4Souls®, Clothes4Souls®, and Hope4Souls®
Soles4Souls collects new shoes to give relief to the victims of abject suffering and collects used shoes to support micro-enterprise efforts to eradicate poverty. Soles4Souls' other two divisions, Clothes4Souls and Hope4Souls, provide the same relief and support through clothing and other necessities. Donating parties are eligible for tax advantages. Visit www.giveshoes.org, www.clothes4souls.org, or www.hope4souls.org for more information.

About The Bon-Ton Stores, Inc.
The Bon-Ton Stores, Inc. operates 276 stores, including 11 furniture galleries, in 23 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton, Bergner's, Boston Store, Carson's, Elder-Beerman, Herberger's and Younkers nameplates and, under the Parisian nameplate, stores in the Detroit, Michigan area. The stores offer a broad assortment of brand-name fashion apparel and accessories for women, men and children, as well as cosmetics and home furnishings. www.bonton.com

SOURCE Soles4Souls