Soles4Souls® Inc., The Shoe Charity, Launches Mobile Website

The shoe charity and ur mobile create specialized site for smart phones

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Aug 18, 2010, 01:17 ET

NASHVILLE, Tenn., Aug. 18 /PRNewswire/ -- Soles4Souls, the international shoe charity launched its mobile website Wednesday through the company ur mobile. With more than 270 million Americans using cell phones and 42% of those being smart phones, the reasoning behind Soles4Souls decision to make the format of its website conducive for viewing on smart phones was simple. They will join the growing portfolio of other prestigious businesses and non-profit organizations that offer mobile online content.

The mobile site comes just months after Soles4Souls' launch of their mobile giving campaign, which allows supporters to give easily in an instant, whether riding in the car or at a live concert, without providing credit card information, participating in a lengthy phone call, or having to visit a website. The mobile site compliments their ever growing online presence, while giving donors access to online information about the charity in a user-friendly format right to their phones.

"In a world where Blackberries and iPhones rival computers in retrieving and viewing online content, the innovation of ur mobile presents our website in the most modern sense," said Kevin Goughary, COO/CFO of Soles4Souls, Inc. "We are thrilled to be able to offer our donors an additional medium to learn about our organization and how they can get involved."

The mobile site in viewable through data plans on all major cell phone carriers.

People and companies interested in donating can visit the organization's website at www.giveshoes.org, and follow the instructions.

About Soles4Souls®

Soles4Souls is a Nashville-based charity that collects shoes from the warehouses of footwear companies and the closets of people like you. The charity distributes these shoes free of charge to people in need, regardless of race, religion, class, or any other criteria. Since 2005, Soles4Souls has given away over 10 million pairs of new and gently worn shoes (currently donating one pair every 7 seconds.) The shoes have been distributed to people in over 125 countries, including Kenya, Thailand, Nepal and the United States. Soles4Souls has been featured in Runner's World, Ladies' Home Journal, National Geographic's Green Guide and The New York Times. It has appeared on CBS, ABC, NBC, FOX, BBC, CNN and thousands of regional news outlets across North America. Soles4Souls is a 501(c)(3) recognized by the IRS and donating parties are eligible for tax advantages. Anyone can join our cause, and we need your help. Visit www.giveshoes.org for more information.

About ur mobile

The ur mobile team builds relevant tools that help not for profits, businesses and individuals engage their audience in the fastest growing communication medium in history: the mobile web. The tools are built upon a powerful and adaptable technical platform. Tools include an intuitive mobile content management system, secure donation and transaction forms, geo-specific tools and more. The team adds tools and services often. With the ur mobile platform our clients can build brand relevance, rich audience engagement and even financial return through the mobile web. For more information about using or promoting ur mobile contact Melissa Vincent at 1-877-548-8824 ext 202.

SOURCE Soles4Souls