Software as a service (SaaS) market 2022-2026: A descriptive analysis of five forces model, market dynamics, and segmentation - Technavio

NEW YORK, Jan. 30, 2023 /PRNewswire/ -- According to Technavio, the global software as a service (SaaS) market size is estimated to grow by USD 147.44 billion from 2021 to 2026. The market is estimated to grow at a CAGR of 11.41% during the forecast period. Moreover, the growth momentum will accelerate. North America will account for 51% of the market's growth during the forecast period. The report provides a comprehensive analysis of growth opportunities at regional levels, new product launches, the latest trends, and the post-pandemic recovery of the global market. To know more, buy the report!

Global software as a service (SaaS) market - Five forces
The global software as a service (SaaS) market is fragmented, and the five forces analysis covers– 

• Bargaining power of buyers 
• The threat of new entrants
• Threat of rivalry
• Bargaining power of suppliers
• Threat of substitutes
• For interpretation of Porter's five forces model – Request a sample report

Global software as a service (SaaS) market – Customer landscape 

The report includes the market's adoption lifecycle, from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global software as a service (SaaS) market - Segmentation assessment

Segment overview
Technavio has segmented the market based on deployment (public cloud, private cloud, and hybrid cloud). 

• The public cloud segment will account for a significant share of the market's growth during the forecast period. As public cloud services offer multiple advantages, companies invest heavily in them. Some of the advantages of the public cloud are low investment requirements, high availability and multi-tenant capabilities, reduced complexity, flexible pricing, and simplified access to platform solutions such as AI, big data, data analytics, and the Internet of Things (IoT). These factors will increase the demand for public cloud solutions, which, in turn, will drive the growth of this segment during the forecast period.

Geography overview
Based on geography, the global software as a service (SaaS) market is segmented into North America, Europe, APAC, South America, and Middle East and Africa. The report provides actionable insights and estimates the contribution of all regions to the growth of the global software as a service (SaaS) market.

• North America will account for 51% of the market's growth during the forecast period. The US is a key country in the software as a service (SaaS) market in the region. However, market growth in this region will be slower than the growth of the market in APAC, South America, and MEA. The increasing demand for cloud computing services is fueling demand for SaaS in the US. The availability of technologically advanced infrastructure and the presence of a large number of cloud service providers in the country will drive the market growth in North America.

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Global software as a service (SaaS) market – Market dynamics
Key factor driving market growth

• The increasing use of AI-enabled SaaS will drive the growth of the market.
• End-user enterprises can obtain better value from their data with the help of AI-enabled SaaS solutions.
• They can provide personalized and automated services to their customers through live chatbots.
• AI-enabled SaaS also makes internal processes and operations faster.
• These benefits will further increase the use of AI-enabled SaaS, which, in turn, will fuel the growth of the SaaS market.

Leading trends influencing the market 

• The increasing use of vertical SaaS is a key trend in the market.
• Vertical SaaS is suitable for industries such as retail, insurance, and auto manufacturing.
• Industry-specific vertical SaaS is cost-effective and can improve customization.
• It can generate industry-specific customer data and intelligence, which can help enterprises cater to customers' needs.
• Such factors will increase the demand for vertical SaaS during the forecast period, which will support the market's growth.

Major challenges hindering the market growth

• Issues associated with system integration will challenge the software as a service (SaaS) market during the forecast period.
• Various enterprises are adopting SaaS solutions, which are a cost-effective alternative to traditional IT deployments
• However, enterprises face issues related to the integration of new software systems and IT infrastructure.
• It is difficult for enterprises to integrate new software programs into their existing monolithic architecture.
• Hence, the issues associated with system integration are impeding the growth of the global software as a service (SaaS) market.

Drivers, trends, and challenges have an impact on market dynamics, which can impact
businesses. Find more insights in a sample report!

What are the key data covered in this software as a service (SaaS) market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the software as a service (SaaS) market between 2022 and 2026
• Precise estimation of the size of the software as a service (SaaS) market and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the software as a service (SaaS) market across North America, Europe, APAC, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of the software as a service (SaaS) market vendors

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Table of contents

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Deployment
• Exhibit 06: Executive Summary – Chart on Incremental Growth
• Exhibit 07: Executive Summary – Data Table on Incremental Growth
• Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 09: Parent market
• Exhibit 10: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 11: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 12: Market segments

• 3.3 Market size 2021

• 3.4 Market outlook: Forecast for 2021-2026 
• Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ billion)
• Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ billion)
• Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
• Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

• 4.1 Five forces summary 
• Exhibit 17: Five forces analysis - Comparison between 2021 and 2026

• 4.2 Bargaining power of buyers 
• Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026

• 4.3 Bargaining power of suppliers 
• Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026

• 4.4 Threat of new entrants 
• Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026

• 4.5 Threat of substitutes 
• Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026

• 4.6 Threat of rivalry 
• Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026

• 4.7 Market condition 
• Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by Deployment

• 5.1 Market segments 
• Exhibit 24: Chart on Deployment - Market share 2021-2026 (%)
• Exhibit 25: Data Table on Deployment - Market share 2021-2026 (%)

• 5.2 Comparison by Deployment 
• Exhibit 26: Chart on Comparison by Deployment
• Exhibit 27: Data Table on Comparison by Deployment

• 5.3 Public cloud - Market size and forecast 2021-2026
• Exhibit 28: Chart on Public cloud - Market size and forecast 2021-2026 ($ billion)
• Exhibit 29: Data Table on Public cloud - Market size and forecast 2021-2026 ($ billion)
• Exhibit 30: Chart on Public cloud - Year-over-year growth 2021-2026 (%)
• Exhibit 31: Data Table on Public cloud - Year-over-year growth 2021-2026 (%)

• 5.4 Private cloud - Market size and forecast 2021-2026
• Exhibit 32: Chart on Private cloud - Market size and forecast 2021-2026 ($ billion)
• Exhibit 33: Data Table on Private cloud - Market size and forecast 2021-2026 ($ billion)
• Exhibit 34: Chart on Private cloud - Year-over-year growth 2021-2026 (%)
• Exhibit 35: Data Table on Private cloud - Year-over-year growth 2021-2026 (%)

• 5.5 Hybrid cloud - Market size and forecast 2021-2026
• Exhibit 36: Chart on Hybrid cloud - Market size and forecast 2021-2026 ($ billion)
• Exhibit 37: Data Table on Hybrid cloud - Market size and forecast 2021-2026 ($ billion)
• Exhibit 38: Chart on Hybrid cloud - Year-over-year growth 2021-2026 (%)
• Exhibit 39: Data Table on Hybrid cloud - Year-over-year growth 2021-2026 (%)

• 5.6 Market opportunity by Deployment 
• Exhibit 40: Market opportunity by Deployment ($ billion)

6 Customer Landscape

• 6.1 Customer landscape overview 
• Exhibit 41: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

7 Geographic Landscape

• 7.1 Geographic segmentation 
• Exhibit 42: Chart of Market share by geography 2021-2026 (%)
• Exhibit 43: Data Table on Market share by geography 2021-2026 (%)

• 7.2 Geographic comparison 
• Exhibit 44: Chart on Geographic comparison
• Exhibit 45: Data Table on Geographic comparison

• 7.3 North America - Market size and forecast 2021-2026
• Exhibit 46: Chart on North America - Market size and forecast 2021-2026 ($ billion)
• Exhibit 47: Data Table on North America - Market size and forecast 2021-2026 ($ billion)
• Exhibit 48: Chart on North America - Year-over-year growth 2021-2026 (%)
• Exhibit 49: Data Table on North America - Year-over-year growth 2021-2026 (%)

• 7.4 Europe - Market size and forecast 2021-2026
• Exhibit 50: Chart on Europe - Market size and forecast 2021-2026 ($ billion)
• Exhibit 51: Data Table on Europe - Market size and forecast 2021-2026 ($ billion)
• Exhibit 52: Chart on Europe - Year-over-year growth 2021-2026 (%)
• Exhibit 53: Data Table on Europe - Year-over-year growth 2021-2026 (%)

• 7.5 APAC - Market size and forecast 2021-2026
• Exhibit 54: Chart on APAC - Market size and forecast 2021-2026 ($ billion)
• Exhibit 55: Data Table on APAC - Market size and forecast 2021-2026 ($ billion)
• Exhibit 56: Chart on APAC - Year-over-year growth 2021-2026 (%)
• Exhibit 57: Data Table on APAC - Year-over-year growth 2021-2026 (%)

• 7.6 South America - Market size and forecast 2021-2026
• Exhibit 58: Chart on South America - Market size and forecast 2021-2026 ($ billion)
• Exhibit 59: Data Table on South America - Market size and forecast 2021-2026 ($ billion)
• Exhibit 60: Chart on South America - Year-over-year growth 2021-2026 (%)
• Exhibit 61: Data Table on South America - Year-over-year growth 2021-2026 (%)

• 7.7 Middle East and Africa - Market size and forecast 2021-2026 
• Exhibit 62: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ billion)
• Exhibit 63: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ billion)
• Exhibit 64: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
• Exhibit 65: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)

• 7.8 US - Market size and forecast 2021-2026
• Exhibit 66: Chart on US - Market size and forecast 2021-2026 ($ billion)
• Exhibit 67: Data Table on US - Market size and forecast 2021-2026 ($ billion)
• Exhibit 68: Chart on US - Year-over-year growth 2021-2026 (%)
• Exhibit 69: Data Table on US - Year-over-year growth 2021-2026 (%)

• 7.9 UK - Market size and forecast 2021-2026 
• Exhibit 70: Chart on UK - Market size and forecast 2021-2026 ($ billion)
• Exhibit 71: Data Table on UK - Market size and forecast 2021-2026 ($ billion)
• Exhibit 72: Chart on UK - Year-over-year growth 2021-2026 (%)
• Exhibit 73: Data Table on UK - Year-over-year growth 2021-2026 (%)

• 7.10 Germany - Market size and forecast 2021-2026
• Exhibit 74: Chart on Germany - Market size and forecast 2021-2026 ($ billion)
• Exhibit 75: Data Table on Germany - Market size and forecast 2021-2026 ($ billion)
• Exhibit 76: Chart on Germany - Year-over-year growth 2021-2026 (%)
• Exhibit 77: Data Table on Germany - Year-over-year growth 2021-2026 (%)

• 7.11 Japan - Market size and forecast 2021-2026
• Exhibit 78: Chart on Japan - Market size and forecast 2021-2026 ($ billion)
• Exhibit 79: Data Table on Japan - Market size and forecast 2021-2026 ($ billion)
• Exhibit 80: Chart on Japan - Year-over-year growth 2021-2026 (%)
• Exhibit 81: Data Table on Japan - Year-over-year growth 2021-2026 (%)

• 7.12 China - Market size and forecast 2021-2026
• Exhibit 82: Chart on China - Market size and forecast 2021-2026 ($ billion)
• Exhibit 83: Data Table on China - Market size and forecast 2021-2026 ($ billion)
• Exhibit 84: Chart on China - Year-over-year growth 2021-2026 (%)
• Exhibit 85: Data Table on China - Year-over-year growth 2021-2026 (%)

• 7.13 India - Market size and forecast 2021-2026
• Exhibit 86: Chart on India - Market size and forecast 2021-2026 ($ billion)
• Exhibit 87: Data Table on India - Market size and forecast 2021-2026 ($ billion)
• Exhibit 88: Chart on India - Year-over-year growth 2021-2026 (%)
• Exhibit 89: Data Table on India - Year-over-year growth 2021-2026 (%)

• 7.14 Market opportunity by geography 
• Exhibit 90: Market opportunity by geography ($ billion)

8 Drivers, Challenges, and Trends

• 8.1 Market drivers

• 8.2 Market challenges

• 8.3 Impact of drivers and challenges 
• Exhibit 91: Impact of drivers and challenges in 2021 and 2026

• 8.4 Market trends

9 Vendor Landscape

• 9.1 Overview

• 9.2 Vendor landscape 
• Exhibit 92: Overview on Criticality of inputs and Factors of differentiation

• 9.3 Landscape disruption 
• Exhibit 93: Overview on factors of disruption

• 9.4 Industry risks 
• Exhibit 94: Impact of key risks on business

10 Vendor Analysis

• 10.1 Vendors covered 
• Exhibit 95: Vendors covered

• 10.2 Market positioning of vendors 
• Exhibit 96: Matrix on vendor position and classification

• 10.3 Accenture Plc 
• Exhibit 97: Accenture Plc - Overview
• Exhibit 98: Accenture Plc - Business segments
• Exhibit 99: Accenture Plc - Key news
• Exhibit 100: Accenture Plc - Key offerings
• Exhibit 101: Accenture Plc - Segment focus

• 10.4 Adobe Inc. 
• Exhibit 102: Adobe Inc. - Overview
• Exhibit 103: Adobe Inc. - Business segments
• Exhibit 104: Adobe Inc. - Key news
• Exhibit 105: Adobe Inc. - Key offerings
• Exhibit 106: Adobe Inc. - Segment focus

• 10.5 Alphabet Inc. 
• Exhibit 107: Alphabet Inc. - Overview
• Exhibit 108: Alphabet Inc. - Business segments
• Exhibit 109: Alphabet Inc. - Key news
• Exhibit 110: Alphabet Inc. - Key offerings
• Exhibit 111: Alphabet Inc. - Segment focus

• 10.6 Amazon.com Inc. 
• Exhibit 112: Amazon.com Inc. - Overview
• Exhibit 113: Amazon.com Inc. - Business segments
• Exhibit 114: Amazon.com Inc. - Key news
• Exhibit 115: Amazon.com Inc. - Key offerings
• Exhibit 116: Amazon.com Inc. - Segment focus

• 10.7 BetterCloud Inc 
• Exhibit 117: BetterCloud Inc - Overview
• Exhibit 118: BetterCloud Inc - Product / Service
• Exhibit 119: BetterCloud Inc - Key offerings

• 10.8 International Business Machines Corp. 
• Exhibit 120: International Business Machines Corp. - Overview
• Exhibit 121: International Business Machines Corp. - Business segments
• Exhibit 122: International Business Machines Corp. - Key offerings
• Exhibit 123: International Business Machines Corp. - Segment focus

• 10.9 Microsoft Corp. 
• Exhibit 124: Microsoft Corp. - Overview
• Exhibit 125: Microsoft Corp. - Business segments
• Exhibit 126: Microsoft Corp. - Key news
• Exhibit 127: Microsoft Corp. - Key offerings
• Exhibit 128: Microsoft Corp. - Segment focus

• 10.10 Oracle Corp. 
• Exhibit 129: Oracle Corp. - Overview
• Exhibit 130: Oracle Corp. - Business segments
• Exhibit 131: Oracle Corp. - Key news
• Exhibit 132: Oracle Corp. - Key offerings
• Exhibit 133: Oracle Corp. - Segment focus

• 10.11 Salesforce Inc. 
• Exhibit 134: Salesforce Inc. - Overview
• Exhibit 135: Salesforce Inc. - Product / Service
• Exhibit 136: Salesforce Inc. - Key news
• Exhibit 137: Salesforce Inc. - Key offerings

• 10.12 SAP SE 
• Exhibit 138: SAP SE - Overview
• Exhibit 139: SAP SE - Business segments
• Exhibit 140: SAP SE - Key news
• Exhibit 141: SAP SE - Key offerings
• Exhibit 142: SAP SE - Segment focus

11 Appendix

• 11.1 Scope of the report

• 11.2 Inclusions and exclusions checklist 
• Exhibit 143: Inclusions checklist
• Exhibit 144: Exclusions checklist

• 11.3 Currency conversion rates for US$ 
• Exhibit 145: Currency conversion rates for US$

• 11.4 Research methodology 
• Exhibit 146: Research methodology
• Exhibit 147: Validation techniques employed for market sizing
• Exhibit 148: Information sources

• 11.5 List of abbreviations 
• Exhibit 149: List of abbreviations

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