Softstar Launches New Primal Shoe

Minimalist footwear with a wildly healthy design

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Oct 24, 2017, 08:35 ET

PHILOMATH, Ore., Oct. 24, 2017 /PRNewswire/ -- Ready to go wild? Softstar Shoes, a specialist in handcrafted minimal footwear, just released its newest addition to the RunAmoc collection, the Primal.

From an exciting outdoor adventure to a casual walk around town, Primal RunAmocs will take you there.

The Primal's zero drop sole and extra wide toe box allow even the widest toes to spread to their fullest potential.

With its innovative, eye-catching sole shape, the Primal works with, instead of against, our natural foot physiology. This anatomically correct sole, modeled after the way our feet are meant to spread as we move, will help anyone maintain or restore natural foot function. The wide toe box allows for healthy toe splay and the flexible materials encourage feet to move freely while building strength and balance.

A versatile crossover, the Primal will seamlessly transition from an athletic shoe to an everyday casual shoe. Whether you're running on a trail, hiking a mountain, or gathering the kids from practice, this ultra-comfortable shoe will help you feel grounded, strong and unencumbered.

"This shoe is revolutionary in the healthy footwear market because of its sole shape," says Softstar CEO Tricia Salcido. "There is a growing movement of people 're-wilding' their feet — spending more time barefoot and correcting years of debilitating and deformative effects of ill-fitting footwear. The Primal is a direct response to their feedback requesting the ultimate in natural footbed design."

The Primal features soft, pliable leather uppers that mold to the foot and a flexible, zero-drop Vibram rubber sole. The style comes in three colors: all black, gray with blue details, and maroon with brown and sage green details. For added toe protection, the Primal includes a band across the front of the toe box that's made from upcycled bike inner tubes reclaimed with the help of the Corvallis Bicycle Collective. As with all of Softstar's styles, the Primal is handmade and hand-stitched in the company's Oregon workshop.

Please contact us for more information or requests for high-resolution photos or samples.

About Softstar Shoes:

Softstar has been designing and handcrafting minimal footwear since 1985. With an emphasis on high-quality, flexible materials that allow for free and natural movement, the company offers a range of styles for kids, youth and adults. All shoes are handmade in-house from responsibly sourced materials, have a "barefoot" feel, zero-drop soles, and encourage healthy toe splay and strong feet. Softstar ships worldwide from its workshop in Philomath, Oregon. www.softstarshoes.com

Contact:
Ali Brody
541-936-9300 ex401
[email protected]
Softstar Shoes
914 Main Street
Philomath, OR 97370

SOURCE Softstar Shoes