SoftSheen-Carson Roots of Nature Presented 'Picture of Strength' to Benefit a Place Called Home

WHAT:

SoftSheen-Carson, the #1 ethnic haircare brand in the world, brought its signature Roots of Nature "Picture of Strength" event to Los Angeles on Saturday, March 19th, 2011. The exciting afternoon event of beauty and charity, brought the community together and celebrated its strong roots.  Attendees received a free family portrait from professional photographers, complimentary hair styling by SoftSheen-Carson Celebrity Stylists, and complimentary mini-makeovers by professional Maybelline New York Makeup Artists.

For every attendee of "Picture of Strength", SoftSheen-Carson made a donation to A Place Called Home, a non-profit organization that provides educational, recreational and mentorship programs to at-risk youth in South Central Los Angeles http://www.apch.org/.

WHO:

Special Guests included:

• Chilli, Multi-Platinum Recording Artist and Star of VH1's "What Chilli Wants"

• Angela Guy, SoftSheen-Carson Senior Vice President and General Manager

• SoftSheen-Carson Style Squad and Celebrity Hairstylists

• Shondrella Avery, Actress and A Place Called Home spokesperson

• Luscious Liz, DJ Power 106

• Octavia Reliford, Head of Mocha Moms LA Chapter

• Lynn Beatty, Head of The National Black MBA Association Los Angeles Chapter

• Skip Cooper, President of Black Business Association of Los Angeles

• Jasmin Bailey, Head of the National Alumnae Association of Spelman College

• Cherice Calhoun, Editor in Chief of BlackNLA

WHEN:

Saturday, March 19, 2011

12:00 PM – 5:00 PM

WHERE:

Westfield Culver City Mall

6000 Sepulveda Blvd

Center Court

Los Angeles, CA 90230