Softlips® Reinvents Lip Care With Innovative Packaging And 5-in-1 Formula

ORCHARD PARK, N.Y., June 5, 2014 /PRNewswire/ -- Softlips^®, a premium leader in lip care, introduces the Softlips^® Cube, a dome shaped balm that delivers 5-in-1 Lip Perfecting Technology to hydrate, replenish, smooth, protect with SPF 15 and add a subtle sheen. Packaged in a sleek, glass-like cube, the Softlips^® Cube was designed to be a fun and original shape that women can easily access in a purse.  The Softlips^® Cube, debuting now in major retailers, is set to answer consumers' needs for multi-benefit products and innovative delivery systems.

"In 1992, Softlips^® launched its first lip balm targeting women with its unique slim stick packaging and flavorful formulas," says Katherine Tocheff, Director of Marketing Lip Care, The Mentholatum Company. "Softlips^® Cube is a natural evolution, a stylish multi-functional lip balm for women who are always on the lookout for new exciting lip care products."

The suggested retail price for the Softlips^® Cube lip balm is $3.49. It is available in three delightful new flavors: Softlips^® Pomegranate Blueberry, Softlips^® Fresh Mint and Softlips^® Vanilla Bean.

About Softlips® Lip Balm

For over 20 years, Softlips^® has kept women's lips soft, healthy and beautiful. Softlips^® offers a full range of hydrating lip care products, which are currently available in the lip care aisle at food, mass and drug stores nationwide. For the latest information, news and consumer offers visit www.softlips.com.

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About The Mentholatum Company

The Mentholatum Company is a global health and wellness company located in Orchard Park, NY, dedicated to providing effective solutions to consumers' personal needs.

Photo - http://photos.prnewswire.com/prnh/20140605/94849

SOURCE Softlips Lip Balm