Softcrylic Appoints Jerry Helou as Digital Experience Architect

ATLANTA, July 27, 2017 /PRNewswire/ -- Softcrylic is pleased to announce the appointment of Jerry Helou as the Digital Experience Architect, a new position for the company.

Jerry most recently worked at Adobe as a Multi-Solution Architect within the Adobe Marketing Cloud practice. Jerry holds a Doctoral Degree and has several years of experience in integrating and leveraging digital marketing technologies to help businesses better utilize their marketing technology stack.

Francis Lavelle, Senior VP of Analytics at Softcrylic states that "Jerry is a vital addition to Softcrylic's team at this juncture  when businesses rely on multiple digital technologies to transform their businesses. Jerry's rich experience in the field of multi-solution architecture (MSA) and data management platforms (DMP) will be adding operational and strategic value to our current and new customers." 

"Companies today have a long list of tools and products in their technology stack. It is very common that these tools are not properly integrated or utilized to their full potential. This is why we see a big demand for a Multi-Solution Architect that can build a comprehensive technology roadmap to integrate these tools, execute and deliver the business key objectives and goals. At Softcrylic, we are expanding the solution architecture practice, combined with the existing strong analytics and data offerings, to provide clients with the expertise they need to evolve to the best in house digital marketing leaders," said Jerry.

Jerry went on quoting that "What I like most about Softcrylic is the company's enthusiasm and dedication to solve technology problems in the MarTech and AdTech world. This happens to be my passion and I am very excited to be part of this incredible team."

About Softcrylic

Softcrylic helps organizations navigate and execute the path of Digital Transformation through its IT solutions and services in a variety of technical disciplines including Software Development, Test Engineering, Data and Analytics. Since 2000, Softcrylic has worked with both start-ups and Fortune 500 organizations to help make their company goals a reality.

For more information, please email [email protected] or visit http://www.softcrylic.com/

Media contact:
Senthil Kumar
[email protected] 
990-061-7101

SOURCE Softcrylic LLC

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