SodaStream Collaborates With International Designer Karim Rashid

CHERRY HILL, N.J., Aug. 3 /PRNewswire/ -- Two recipients of worldwide design awards -- SodaStream and Karim Rashid -- join hands to make a unique design statement with the new Karim Rashid Genesis Limited Edition soda maker. Only 250 units will be available in the United States, exclusively at Bloomingdale's.

(Photo:  http://photos.prnewswire.com/prnh/20100803/CG44489)

(Photo:  http://www.newscom.com/cgi-bin/prnh/20100803/CG44489)

"Bloomingdale's is thrilled to be the exclusive retail location for this exciting design collaboration," says Joe Laneve, Senior Vice President and GMM Home Furnishings at Bloomingdale's.  "We value our partnership with SodaStream and are excited to provide our customers with a unique product by a world renowned designer like Karim Rashid."

SodaStream home soda makers turn water into sparkling water and soda in seconds, with no batteries, no electricity, and no clean-up. Soda and sparkling water lovers can enjoy their favorite drinks without bottles or cans, saving lugging, storage and the environment.

The Karim Rashid Genesis is a tribute to the innately human desire to reflect individual style and personality in the home, combined with the aspiration toward everyday greener living. Daniel Birnbaum, CEO of SodaStream International, noted at the global product launch event in Milan, Italy, "SodaStream has always been a leader in designing products that help families reduce their ecological impact, and today we have proven again that there are environmental products that are also beautiful."

Karim Rashid responded, "By using this machine, the average family can save over two thousand bottles and cans each year, which is fantastic!  I am honored, really, to work with SodaStream to create a machine that can have this kind of impact in the world."

As one of the most prolific designers of his generation, Karim Rashid has over three thousand designs in production and more than three hundred awards to his credit.

The Karim Rashid Limited Edition series includes a specially designed soda maker featuring a signature design of boldly swirling colors, packaged with two BPA-free reusable carbonating bottles and a reusable carbonator filled with CO2 to make approximately 60 liters of sparkling water or soda. Retail Price: $129.99, exclusively at Bloomingdale's.

About SodaStream USA SodaStream USA is the U.S. subsidiary of SodaStream International, the world leader in home carbonation systems with sales of over 10 million home soda makers in over 35 countries since 1991. SodaStream USA is based in Cherry Hill, NJ. SodaStream International headquarters are located in Tel Aviv, Israel. For more information, visit www.sodastream.com or call 1-800-763-2258. Follow SodaStream on Twitter (www.twitter.com/sodastreamusa) and Facebook (http://www.facebook.com/SodaStream).

About Bloomingdale's Bloomingdale's is America's only nationwide, full-line, upscale department store and a division of Macy's, Inc. It was founded in 1872 and currently operates 40 stores in New York, New Jersey, Massachusetts, Pennsylvania, Maryland, Virginia, Illinois, Minnesota, Georgia, Florida, Nevada, and California.  In addition, in 2010 Bloomingdale's opened its first international location in Dubai and will open four US outlet stores. Be sure to follow Bloomingdale's on Facebook (www.facebook.com/bloomingdales) or Twitter (www.twitter.com/bloomingdales), and for more information, or to shop any time, visit www.bloomingdales.com.

SOURCE SodaStream USA

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