SodaStream Announces New Filling Station in The Netherlands

AIRPORT CITY, Israel, Feb. 8, 2011 /PRNewswire/ -- SodaStream International, Ltd. (Nasdaq: SODA) today announced the opening of a new, state-of-the-art CO2 filling and processing plant in Rijen, Netherlands.  The new facility will service the needs of nearby Belgium, France, Ireland, UK and other locations in Western Europe.

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"This new facility is in-line with our strategy to support our business growth with new capacity," stated Daniel Birnbaum, CEO of SodaStream.  "For our consumables, it is particularly important to build these facilities geographically close to the markets we serve.  This enhances the efficiency of our supply chain, improves response time, and reduces the environmental impact of trucking and shipping.  Historically, we have experienced these benefits from our seven other CO2 facilities, and expect this new location to provide similar advantages over time."

The new factory houses one of the most advanced filling lines in the world, and meets all of the necessary EU-directive safety guidelines, such as ISBT for beverage grade carbon dioxide, standard BS EN 936-2006 chemicals for water treatment and carbon dioxide, and European Industrial Gases Association AISBL on IGC Doc 70/08/E for CO2 quality.  SodaStream cylinders meet EU directives PED and TPED, and the entire production operates under an ISO 9001:2008 Quality Assurance system that is certified and regularly audited by Lloyds Register of London.  Each cylinder that arrives is inspected, cleaned, refilled and thoroughly reviewed by QA before shipment back to the market.

Mr. Birnbaum concluded, "This new facility is an important addition to our overall European production and supply chain, and will add incremental capacity of up to 3.5 million refills annually to meet the growing demand in that region.  It is a fully-automated line that was conceived, designed and built in-house at our machine tooling plant, using the unique know-how of our experienced engineering team.  Last year we added similar facilities in Sweden and the US, and we expect to maintain this trend as our business continues to grow."

About SodaStream

SodaStream manufactures home beverage carbonation systems, which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water. Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. Our products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. Our products are available at more than 40,000 retail stores in 41 countries around the world.  For more information on SodaStream, please visit the Company's website: www.sodastream.com.

Forward Looking Statement

This release contains forward-looking statements, which express the current beliefs and expectations of management. Such statements are based on management's current beliefs and expectations and involve a number of known and unknown risks and uncertainties that could cause our future results, performance or achievements to differ significantly from the results, performance or achievements expressed or implied by such forward-looking statements. Important factors that could cause or contribute to such differences include risks relating to: our ability to expand into our target markets, including the United States; our ability to continue to develop or maintain our presence in retail networks; our ability to develop and implement production and operating infrastructure to effectively support our growth; the success of our marketing campaigns and media spending in terms of increased sales or increased product and brand name awareness; our ability to maintain our customer base in markets where we have an established presence; the risks associated with our reliance on exclusive arrangements for the distribution of our home beverage carbonation systems and consumables in each of the markets in which we use third-party distributors; our ability to compete effectively with other companies which currently offer, or may offer in the future, competing products; potential product liability claims if any component of our home beverage carbonation systems is misused; our ability to protect our intellectual property rights; our being found to have a dominant position in certain markets which may place limits on our ability operate; risks associated with our being subject to fluctuations in currency exchange rates; our potential exposure to greater than anticipated tax liabilities; our products being subject to extensive governmental regulation in the markets in which we operate; adverse conditions in the global economy which could negatively impact our customers' demand for our products; and other factors detailed in documents we file from time to time with the United States Securities and Exchange Commission.  Forward-looking statements in this release are made pursuant to the safe harbor provisions contained in the Private Securities Litigation Reform Act of 1995.

Company Contact: Yonah Lloyd, Executive Director, Corporate Development and Communication, Phone: +972-3-976-2462, [email protected]

SOURCE SodaStream International, Ltd.