Socks and the City: The Apparent 'Love-Child' of a Sock and a Sneaker, This New Footwear Line Is Perfect for City Dwellers

WESTERLY, R.I., Oct. 4, 2011 /PRNewswire/ -- Born originally for the Yoga and Pilates market, Kena Kai's TractionSocks® are non-slip socks that combine the traction of a sneaker with the comfort and hygienic benefit of a sock. While you may not trade in your Manola Blahniks, these organic-cotton low-rise socks are a fun, comfortable and sexy alternative to stodgy old slippers!

As city dwellers are well aware of, it is not easy to leave the city outside when you get back to your apartment. It is often a constant struggle to keep up with the fine layer of dirt that follows you home or comes in through doors and windows. Going barefoot around the apartment can therefore be a dirty, unpleasant experience. TractionSocks offer you the sure-footedness of being barefoot, with the comfort and warmth of a great sock, while providing a hygienic barrier to keep your feet clean.

"We have basically developed a grown-up version of an infant's non-slip sock and created it in fine organic cotton, in eight color combinations, and turned it into the perfect, contemporary footwear for around the house or apartment," offered Geb Masterson, president of Kena Kai. "With TractionSocks, the wearer gets a snug, comfortable fit in a simple, non-slip form-factor that is as useful at home as it is while traveling," added Masterson.

The multi-purpose TractionSocks offer you the hygienic alternative to going barefoot for: low-impact exercises such as Pilates and yoga; traveling on a plane or in a hotel room; or simply lounging around the house or apartment.

The new TractionSocks retail for $9.99 a pair, or $24 for a three-pair pack. The line is available in eight different color combinations: black/grey, white/black, grey/black, crimson/white, burgundy/white, purple/grey, blue/white, and light-blue/white.  

With a distinctive combination of style and innovation, Kena Kai designs unique items that leverage new technologies to better people's lives. Full-color photos and information for the TractionSocks line can be obtained by emailing Nelleke Gort at [email protected].  

http://www.kenakai.com/Non-Slip-Socks-Products/b/2689723011?ie=UTF8&title=Non%20Slip%20Socks

Contact: Nelleke Gort, 714.782.7387, [email protected].

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SOURCE Kena Kai