Society Of Actuaries Launches Refreshed Brand

Brand Emphasizes SOA's Service to its Members, Candidates and the Public

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Jul 29, 2015, 10:00 ET

SCHAUMBURG, Ill., July 29, 2015 /PRNewswire-USNewswire/ -- The Society of Actuaries (SOA) announced today a refreshed brand identity, along with a new logo. Through research and education, the SOA works to advance the actuarial profession and to improve decision making to benefit society. The refreshed brand establishes a consistent identity, which will be featured everywhere from SOA.org to its award-winning magazine, The Actuary.

The SOA logo's infinity symbol reflects how the organization continually evolves to produce forward-thinking education, cutting-edge research and professional development opportunities. The shield represents a strong foundation, bound by standards and principles, to protect the value of the SOA credential and the interests of the communities served.

"The SOA brand is changing, though our principles endure as we serve the public, advance the profession, credential and educate actuaries, and build strong actuarial communities," said SOA President Errol Cramer, FSA, MAAA. "This brand refresh reflects the essence of the SOA. We are trusted to advance knowledge through actuarial research. We are trusted to nurture and educate our candidates."

The SOA's history traces back to the formation of the Actuarial Society of America in 1889. This organization merged with the American Institute of Actuaries in 1949 to create the SOA. The SOA will continue to use its traditional seal for official documents.

Visit www.SOA.org/Brand for more information about the SOA brand.

About the SOA
The Society of Actuaries (SOA) is an educational, research and professional organization dedicated to serving the public, its members and its candidates. The SOA's mission is to advance actuarial knowledge and to enhance the ability of actuaries to provide expert advice and relevant solutions for financial, business and societal problems. The SOA's vision is for actuaries to be the leading professionals in the measurement and management of risk.

Michael Nowak, Senior Content Specialist
+1.847.273.8811, [email protected]

Logo - http://photos.prnewswire.com/prnh/20150728/248070LOGO

SOURCE Society of Actuaries