Socialgist and Foursquare Confirm Partnership That Provides Global Brands Access to Valuable Location-Based Business Reviews via Foursquare Tips
TROY, Mich., Sept. 17, 2015 /PRNewswire/ -- Socialgist, a leading global provider of social media data with the most diverse collection of social media sources in the industry, announced today its partnership with the location-based city guide platform Foursquare. Together, Socialgist and Foursquare will be able to help brands make sense of the largest collection of insider tips about places around the world.
Foursquare boasts a community of more than 60 million people worldwide that have left more than 70 million short form location-based reviews based on places they have visited. These "tips" contain a substantial amount of relevant and valuable textual data. The partnership with Socialgist will enable, for the first time, global brands to have access to Foursquare's tips through the Socialgist Consumer Portal. Global brands across all industries note the significance of the Foursquare Tips content to measure their users interaction with their brand.
"Our tips data delivers valuable first-hand opinions about the places people visit," notes Foursquare VP of Business Development Michael Harkey. "We knew that our tips needed to be accessible to the global brands because they are more than just reviews - they're a window into how consumers share their experiences. We chose to partner with Socialgist because they have long-proven their ability to manage and deliver large data sets to global brands."
Socialgist President Darren Kelly says, "Our clients have made it clear that global brands want to listen and engage with consumers based on location. Foursquare Tips is the premier location-based review platform available in the industry and we are excited to have been chosen to deliver this rich data to our clients."
Socialgist launched its pilot program on August 31, 2015 with select clients and will make it globally available as of today via the Socialgist Customer Portal. Access to this data will change the way brands interact and engage with their customers.
About Socialgist
Socialgist, the leading global provider of social media data including Chinese Microblogging platform Sina Weibo, supports the largest users of social media data in the world, including enterprise-class social media listening applications, business intelligence algorithms, and predictive models for finance and research. Socialgist provides two core services, sourcing of specific social media data sources and data management. Socialgist secures and manages social data for the largest companies and largest brands in the world, so they don't have to. Their customers not only include both global brands, but also the most diverse collection of Social Media sources in the industry. For more information visit www.socialgist.com, follow us @socialgistcorp or email [email protected].
About Foursquare
Foursquare® operates the world's leading real-time location-based applications: Foursquare and Swarm. Foursquare has a community of more than 55 million people worldwide, who have left more than 70 million tips and checked in over 7 billion times. More than 2 million businesses have claimed their locations to connect with their customers, and more than 65 million places around the world are used by more than 85,000 developers. Foursquare has 170 employees in headquarters in New York, an office in San Francisco, and a lovely outpost in London. Foursquare is proud to be funded by Union Square Ventures, O'Reilly AlphaTech Ventures, Andreessen Horowitz, Spark Capital, DFJ Growth, SMALLCAP World Fund, Silver Lake Waterman, Microsoft, and a handful of angel investors.
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SOURCE Socialgist
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