SocialCode Appoints Madison Avenue Agency Veteran Colin Sutton Vice President of Client Strategy
Former OMD executive to drive client strategy and growth
NEW YORK, Jan. 22, 2014 /PRNewswire/-- SocialCode (www.socialcode.com), the leader in social marketing technology and solutions for the world's most valuable brands, today announces that Colin Sutton has been named Vice President of Client Strategy to grow relationships and revenues with the world's largest advertisers. This latest appointment underscores SocialCode's commitment to delivering social marketing success.
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Prior to SocialCode, Sutton was U.S. director for social media at OMD, responsible for leading the OMD social business while overseeing a team of media-focused strategists that plan, activate and manage over $50 million in advertising spend across social platforms. Under Colin's leadership, OMD Word became the fastest growing specialized business within the world's largest media agency. Previously, he was the New York managing director of WPP's M80 social media agency.
Sutton is a trusted advocate for senior leaders at the world's largest and most influential social platforms and brands. He has advised Facebook, Twitter, Tumblr, Pepsi, Audi, GE, Hershey's, Warner Bros, Activision, Intel and other Fortune 50 brands. His leadership and vision is widely recognized and he often is called upon for speaking engagements at industry events including, WOMMA, United Nations, Business Insider and AdAge.
Sutton will lead client strategy and delivery for the U.S. East Coast and Central regions from SocialCode's growing New York office. He also will serve as a senior consultant for top clients globally, and contribute to the company's thought leadership and social platform relationships.
"Colin Sutton is one of the most respected social marketing strategists in the business," said Laura O'Shaughnessy, Founder and CEO, SocialCode. "He has an impressive history of capitalizing on social media to drive larger marketing strategy, while executing social advertising programs at global scale."
"Social media continue to evolve as a core pillar of marketing, which has created growing demand for highly advanced technology-driven solutions," said Sutton. "As an agency partner for several years, I've enjoyed SocialCode's partnership and innovation in driving success for our most important clients. I look forward to contributing to SocialCode's rapid growth and client success."
About SocialCode
SocialCode builds marketing technology and solutions that make the world's most valuable brands successful using social platforms. Over 30 Fortune 100 firms and over 100 leaders in every major category, including their agencies, rely on SocialCode to lead their social advertising, improve messaging and media strategy, and become better marketers. SocialCode capitalizes on advertising experts, advanced technologies and machine-learning that activate brands and turn people into customers and advocates. SocialCode is a pioneer in predictive analytics, and has been awarded the elite distinction of being both a Facebook Strategic Preferred Marketing Developer (sPMD) and Twitter Ads API partner, while also developing solutions for Instagram and Pinterest. SocialCode is a subsidiary of the Graham Holdings Company.
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