Social Media Marketer Eric Brown, Founder Of Urbane Media Joins MC Companies As Vice President Of Marketing

MC Residential Communities are looking to disrupt typical mainstream apartment marketing for the company's 6,500 apartment unit portfolio. In an effort to advance their Share the Good Life mantra with social driven marketing and digital branding, MC Communities announces the appointment of Eric Brown as Vice President of Marketing.

News provided by

MC Companies

Mar 17, 2014, 11:41 ET

SCOTTSDALE, Ariz., March 17, 2014 /PRNewswire/ -- Long recognized by the multi-family industry as a vanguard of cutting edge social media marketing, Brown will lead the digital branding and social marketing efforts for a content marketing model, built around social media, specifically aimed at enhancing the residents' experience and Breaking From the Pack of Apartment Commodity.

Partner and President of MC Residential Communities Lesley Brice, says, "I've long been an admirer of Eric for his practical-minded entrepreneurial approach to using social media tools to drive renters to his units. But more than that, Eric has demonstrated that when social media marketing is done well, it can positively impact the brand's bottom line, by reducing the cost per lease. That's key to doing business today. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience and we look forward to tapping his expertise for a mutually beneficial relationship that will greatly help us with how we market and brand our companies."

Profiled in BusinessWeek as an innovator in social media, Brown has turned his apartment business into a social media laboratory. He has over 30 years of experience in the multi-family business, having built and developed over 17,000 apartment units - market rate, luxury and tax credit apartments. Eric has been featured in Entrepreneur Magazine, the New York Times and Harvard Business Review. Brown also worked closely with the executive group at Apartment Finder for the launch of Digital Sherpa and Community Sherpa, a suite of turnkey social media marketing services and features designed to improve search results and to increase referrals and resident retention.

About MC Companies:

MC Companies http://www.mccompanies.com is a real estate investment, development, construction, and management company specializing in the multifamily properties and commercial markets. MC Companies has completed over $300 million in multi-family and commercial value-added transactions since 1985 including more than 10,000 apartment units in Arizona, Nevada, Oklahoma, Oregon and Texas.