NEW YORK, May 7, 2018 /PRNewswire/ -- Executive Summary
Social media portals enable customers to interact, create and share content and information. These portals enable users to share pictures, video and audio files.
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The global social media market was valued at $33.8 billion in 2017. North America was the largest geographic region accounting for $11.3 billion or 0.3% of the global market. The USA was the largest country accounting for $9.4 billion or 0.3% of the global social media market.
Companies in the social media market have been heavily investing in the online video market such as digital hangouts. Digital hangouts include apps that let the user video chat with multiple people simultaneously, and possibly engage in a number of activities such as watching movies or shopping together.
A number of apps have started offering this service and has attracted a large user base. For instance, Google launched Hangouts Meet, a digital hangout platform for businesses. Hangouts Meet gives the users an option to participate in video meetings with their colleagues. Hangouts Meet allows the user to create and share links to videoconferences that other users can join without creating accounts or installing plugins.Social Media Market Global Report 2018 from The Business Research Company provides the strategists, marketers and senior management with the critical information they need to assess the global social media market.
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Description:
Where is the largest and fastest growing market for the social media? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The social media market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography. It places the market within the context of the wider media market, and compares it with other markets.
• The market characteristics section of the report defines and explains the market.
• The market size section gives the market size ($b) covering both the historic growth of the market and forecasting the future. Drivers and restraints looks at the external factors supporting and controlling the growth of the market.
• Market segmentations break down market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers all the regions, key developed countries and major emerging markets. It draws comparisons with country populations and economies to understand the importance of the market by country and how this is changing.
• Competitive landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The trends and strategies section highlights the likely future developments in the market and suggests approaches companies can take to exploit this.
• The social media market section of the report gives context. It compares the social media market with other segments of the social media market by size and growth, historic and forecast. It analyses Expenditure Per Capita, The Social Media Market Indicators Comparison.
Scope
Markets Covered:
Companies Mentioned: Facebook, Youtube, Instagram, Twitter, LinkedIn
Countries: Brazil, China, France, Germany, India, Italy, Japan, Spain, Russia, UK, USA and Australia.
Regions: Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East And Africa
Time series: Five years historic and forecast.
Data: Ratios of market size and growth to related markets, GDP, Expenditure Per Capita, The Social Media Market Indicators Comparison.
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
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