Social media for small business: tackling online networking

NEW YORK, Oct. 3, 2012 /PRNewswire/ -- The emergence of online networking through social media has opened the doors for small businesses to not only connect with their audiences more efficiently and frequently than through traditional offline networking events, but also to promote online visibility and increase their chances to be found by new customers online; making it an invaluable channel for the multi-tasking small business owner.

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The fifth PR Newswire article in a six-part series from PR Newswire focused on social media for small businesses, "Which social media sites should I use for my strategy? Part Three: Networking," wraps up the discussion about mapping your small business social media strategy to the most suitable channel.  The article offers tips for building a professional and impactful presence on LinkedIn so you can network like a pro and highlights the value of Twitter to start a dialogue with your audience and find new followers.  Additionally, the article introduces some less familiar online sites that offer unique opportunities for small businesses to interact with like-minded business owners and leading business experts.

To read the complete article, visit http://bit.ly/QXXKmA.  Stay tuned for next week's article, "What Should I Be Measuring within My Social Media Strategy," the last installment in our social media series for small businesses.

PR Newswire's PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations & marketing plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses.   The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new PR Toolkit content by following @prnsmallbiz on Twitter.

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