Social Media Analytics Market worth $15.6 billion by 2025 - Exclusive Report by MarketsandMarkets™

News provided by

Jul 22, 2020, 11:30 ET

CHICAGO, July 22, 2020 /PRNewswire/ -- According to the new market research report "Social Media Analytics Market by Component, Application (Sales and Marketing Management, Customer Experience Management, and Competitive Intelligence), Deployment Model, Organization Size, Industry Vertical, and Region - Global Forecast to 2025", published by MarketsandMarkets™, the global Social Media Analytics Market size is expected to grow from USD 3.6 billion in 2020 to USD 15.6 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 34.1% during the forecast period. Major factors fueling the market growth are the increasing user engagement of social media using smartphones and increased focus on competitive intelligence.

Browse in-depth TOC on "Social Media Analytics Market"

348 – Tables
61 – Figures
311 – Pages

Download PDF Brochure:
https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=96768946

The large enterprises segment to hold a larger market size during the forecast period

The Social Media Analytics Market is segmented into large enterprises and Small and Medium-sized Enterprises (SMEs) by organization size. The large enterprises segment is expected to have a larger market size during the forecast period, owing to large volumes of data being generated by large enterprises and the increasing demand for real-time social media analytics software and services. However, the SMEs segment is expected to grow at a higher CAGR during the forecast period.

Due to the high availability of timesaving cloud solutions, social media analytics software and services are expected to witness a prominent growth rate among SMEs during the forecast period. Moreover, easy availability of social media analytics solutions as well as real-time support services are factors projected to drive the demand for such solutions across SMEs.

By vertical, healthcare and life sciences to grow at the highest CAGR during the forecast period

The Social Media Analytics Market by vertical has been segmented into Banking, Financial Services and Insurance (BFSI), telecommunications and Information Technology (IT), retail and eCommerce, healthcare and life sciences, media and entertainment, government and defense, travel and hospitality, and others (education and research, transportation and logistics, and energy and utilities). A rise in the number of competitors and the emergence of a number of social media players in the online social platform are factors projected to contribute to the growth of this segment.

Speak to Analyst:
https://www.marketsandmarkets.com/speaktoanalystNew.asp?id=96768946

North America to hold the largest market size during the forecast period

North America is the most significant revenue contributor to the Social Media Analytics Market. The region is witnessing significant developments in the social media analytics market. Several social media analytics solution providers in North America are experimenting in the market by integrating advanced technologies, such as Artificial Intelligence (AI) and Internet of Things (IoT), with their existing social media analytics solutions. They are also adopting various growth strategies to strengthen their positions in the overall market.

Major vendors in the global Social Media Analytics Market are Oracle (US), Salesforce (US), IBM (US), SAS Institute (US), Adobe (US), Clarabridge (US), NetBase Solutions (US), Brandwatch (UK), Talkwalker (UK), Digimind (US), Meltwater (US), SpreadFast (US), Cision(US), Simplify360 (India), and Hootsuite(Canada), Sprout Social (US), MetaQuotes Software (Cyprus), Socialbakers (Czech Republic), Frrole (US), Prudence Analytics and Software Solutions (India), MavSocial (US), Oktopost (Israel), Quintly (Germany), Rival IQ (US), Buffer (US), Sotrender (UK), Awario (Belarus), Agorapulse (France), and Sendible (UK).

Browse Adjacent Markets: Analytics Market Research Reports & Consulting

Related Reports:

Customer Journey Analytics Market by Application (Customer Segmentation and Targeting, Customer Behavioral Analysis, Campaign Management), Touchpoint, Component, Deployment Model, Organization Size, Vertical, and Region - Global Forecast to 2022

https://www.marketsandmarkets.com/Market-Reports/customer-journey-analytics-market-119398916.html

Video Analytics Market by Component, Application (Intrusion Management, Incident Detection, People/Crowd Counting, Traffic Monitoring), Deployment (On-premises and Cloud), Type, Vertical, and Region - Global Forecast to 2025

https://www.marketsandmarkets.com/Market-Reports/intelligent-video-analytics-market-778.html

About MarketsandMarkets™

MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies' revenues. Currently servicing 7500 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their painpoints around revenues decisions.

Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the "Growth Engagement Model – GEM". The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write "Attack, avoid and defend" strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve.

MarketsandMarkets's flagship competitive intelligence and market research platform, "Knowledge Store" connects over 200,000 markets and entire value chains for deeper understanding of the unmet insights along with market sizing and forecasts of niche markets.

Contact:
Mr. Aashish Mehra
MarketsandMarkets™ INC.
630 Dundee Road
Suite 430
Northbrook, IL 60062
USA: +1-888-600-6441
Email: [email protected]
Visit Our Website: https://www.marketsandmarkets.com
Research Insight: https://www.marketsandmarkets.com/ResearchInsight/social-media-analytics-market.asp
Content Source: https://www.marketsandmarkets.com/PressReleases/social-media-analytics.asp