Sociable Labs Appoints James Donelan as VP of Engineering

SAN MATEO, Calif., Dec. 7, 2011 /PRNewswire/ -- Sociable Labs™, a leading provider of on-site social commerce solutions, today announced the appointment of industry veteran James Donelan as Vice President of Engineering. Donelan brings more than 15 years of technology and software engineering leadership experience with large-scale enterprise systems, further expanding the company's deep expertise in social commerce and the emerging field of social design.

Donelan joins Sociable Labs from Lithium Technologies where he served as Vice President of Engineering. In that role, Donelan managed architecture and engineering for an enterprise platform hosting more than 250 social communities with billions of transactions per month, and was the driving force behind 25 new product releases. Prior to that, Donelan served in key technology leadership roles at start-up travel site TouristR, SaaS-based enterprise platform Ezrez Software and CRM pioneer E.piphany/INFOR. Prior to these roles, Donelan served as Director of Technology for Charles Schwab Corporation.

"I'm thrilled to welcome James to the Sociable Labs team at such an exciting inflection point for the industry when online retailers and their consumers can reap such meaningful benefits from the social graph," said Nisan Gabbay, CEO and Founder, Sociable Labs. "James has an outstanding track record leading technology innovation in social commerce and will be able to hit the ground running at Sociable. His appointment further enhances our ability to deliver innovative solutions for customers focused on driving hard ROI from social."

"Sociable Labs is in a great position to lead the next wave of social commerce with its ROI-driven approach to building social features on ecommerce sites," said Donelan. "I'm excited to build on the innovative work Sociable Labs has already accomplished."

Donelan joins Sociable Labs shortly after its emergence from stealth with $7 million in Series B financing led by Battery Ventures. Sociable Labs' ROI-Guided Social Design™ solution is currently in use by leading online retailers including Rue La La, BackCountry.com, HauteLook and Chegg.

About Sociable Labs

Sociable Labs helps online retailers maximize social sharing, referral traffic and conversions by optimizing the mix and design of its suite of social applications on ecommerce websites. At the core of the Sociable Labs solution is a test-and-learn ROI platform proven to deliver social sharing up to 20 times greater than Facebook Likes, and conversion rates up to 300 percent higher than Facebook fan page traffic. Sociable Labs is a privately held company based in San Mateo, Calif.  Customers include Rue La La, Backcountry, HauteLook, AEG Live and Chegg. Investors include Battery Ventures, Facebook/fbFund and Javelin Venture Partners. For more information about Sociable Labs, please visit www.sociablelabs.com.

Media Contact:
Kathleen Stuart
Bateman Group for Sociable Labs
(415) 503-1818 ext. 16
[email protected]

SOURCE Sociable Labs