SOCAP Webinar - Consumer Personalization and the Impact on Customer Care

ALEXANDRIA, Va., June 20, 2018 /PRNewswire/ -- One of the hottest dynamics technology is bringing to the customer journey is the ability to mass personalize relationships across millions of customers. From the consumers viewpoint, they have a hunger to be known and treated uniquely by the brands they do business with. If an organization does not have the ability to gather data and customize relationships, they will "spray and pray" their marketing and customer care hoping to make as many happy as possible. This is not a good long-term strategy because too many consumer products companies are personalizing customer relationships, and this is training customers on what is possible.