Sobieski Vodka Wins Third Consecutive Impact "Hot Brand" Award

PALM BEACH GARDENS, Fla., March 30, 2011 /PRNewswire/ -- Sobieski vodka, the number one selling premium vodka in Poland and one of the fastest growing spirits brands in U.S., today announced it has received a third consecutive "Hot Brand" award presented by Impact Magazine, the industry's leading trade publication. Sobieski vodka had the largest growth percentage of the premium vodkas awarded.

The "Hot Brand" award was presented to Sobieski last week, at the Impact Seminar in New York City by Impact editor and publisher, Marvin Shanken.

"We are proud that Sobieski has won this award three years in a row, and honored to be included in the category among other recognizable brands," said Chester Brandes, President and CEO of Imperial Brands, Inc. "Since entering the U.S. market in 2007, Sobieski's aim was to be the fastest vodka brand to sell one million cases in USA in one calendar year, and receiving this award reaffirms our confidence that we will reach our goal."

To help reach the goal Sobieski vodka has recently added three new entrants to its flavor line: Karamel, Orange and Raspberry. Previously, Sobieski had successfully launched Cytron and Vanilla.

Sobieski will unveil several new digital and print ad executions throughout the course of 2011 in publications including Playboy, Maxim, Rolling Stone and InTouch Magazine. These new "Truth in Vodka" ads will feature the product along with special appearances from a part-owner and brand ambassador, Bruce Willis. Additionally, Sobieski vodka will start a major PR push with Mr. Willis in the months ahead. Please stay tuned for more information.

ABOUT SOBIESKI VODKA

Sobieski vodka, the #1 premium vodka in Poland and one of the world's bestselling and fastest growing vodka brands, makes no compromises on quality and exemplifies the height of Polish craftsmanship and authenticity.  Building on a noble heritage, Sobieski vodka is produced exclusively from the revered Dankowski rye at the Starogard Gdanski distillery dating back to 1846.

Sobieski vodka's current campaign focuses on the "Truth in Vodka," and declares that consumers don't have to pay a king's ransom to get superb vodka. Sobieski's back-to-basics approach to marketing, which focuses on what goes in the bottle—tradition, heritage, authenticity and taste—is in marked contrast to competitors who rely on lavish packaging and gimmicky ad campaigns that have resulted in a deluge of overpriced vodkas.

Sobieski was awarded both a Gold Medal as well as a score of 95 out of a possible 100 by the Beverage Testing Institute (BTI), and was recognized as a "Hot Brand" by Impact Magazine in 2010.  This marks the third year in a row the brand has been awarded this prestigious accolade. For more information and brand news, please visit www.truthinvodka.com, follow us (www.twitter.com/Sobieski_Vodka) or become a fan (www.Facebook.com/SobieskiVodka).

Media Contact:
Kevin Pchola
Zeno Group for Sobieski vodka
D: 212.299.8950
M: 646.269.9308
[email protected]

SOURCE Sobieski vodka