Snyder's of Hanover Releases New Pretzel Innovations in 2015

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Feb 02, 2015, 12:28 ET

HANOVER, Pa., Feb. 2, 2015 /PRNewswire-USNewswire/ -- Leading pretzel brand Snyder's of Hanover® continues to expand its innovation for the snack aisle this year with the launch of two new products: Pretzel Poppers^TM and Bowties. According to a report released last year by Nielsen, the largest snack category for North America is salty snacks, totaling $28 billion in sales annually. In order to meet consumer's needs for lighter snacking and in-home entertainment, Snyder's of Hanover is unveiling the latest snacking options for 2015.

Snyder's of Hanover Releases New Pretzel Innovations in 2015

Thin, dippable Snyder's of Hanover Bowties answer the call for the growing trend of in-home entertainment. This flat, baked and better-for-you snack is available in three savory flavors: Original, Everything and Parmesan Garlic. With only 110 calories and 2 grams of fat per serving, the bowtie-shaped snacks can be enjoyed guilt-free in a variety of ways. Pair them with a light cheese spread or a creamy hummus dip to enhance your snacking repertoire. Bowties will retail for $3.49 for an 8.25 oz. bag.

Also new to the Snyder's of Hanover assortment are Pretzel Poppers. Consumer trends show that lighter, puffy salty snacks are growing at 5x the rate of other salty snacks. Snyder's of Hanover took this trend and applied it to America's favorite pretzel — they've taken the middle out, but kept the crunchy pretzel shell. These airy and crunchy pretzel shells are available in three delicious flavors: Original, Cinnamon Sugar and Three Cheese. The light-as-air snack delivers on both flavor and crunch, providing snacking satisfaction on every level. Original Poppers will retail for $3.49 for a 12 oz. bag; Cinnamon Sugar Poppers and Three Cheese Poppers will each retail for $3.49 for a 10 oz. bag.

"At Snyder's of Hanover, we are determined to keep expanding consumers' definitions of what a pretzel can be," said Faith Atwood, Marketing Manager, Snyder's-Lance, Inc. "New Pretzel Poppers and Bowties offer the distinctive taste and crunch that consumers have come to expect from a Snyder's of Hanover pretzel, but with an unexpected twist that makes them an irresistible snack."

The new pretzel creations will be available in grocery stores and mass merchandisers nationwide this February. Consumers can discover even more possibilities for pretzels, including recipes and pairing ideas, on the Snyder's of Hanover Pinterest page. To explore Snyder's of Hanover's more than three dozen varieties of pretzels and snacks, visit http://www.snydersofhanover.com.

About Snyder's of Hanover
For more than 100 years, Americans have enjoyed Snyder's of Hanover pretzels. With their unique sourdough heritage, Snyder's of Hanover pretzels today are available across the country in single-serve sizes as well as larger, 10, 12 and even 16-ounce bags perfect for sharing. Today, America's favorite pretzel is available in a wide variety of flavors, recipes and shapes, including traditional hard pretzels, flavored pretzel bites, sticks, rods, nibblers and even gluten-free options. For more information, visit www.snydersofhanover.com. Or find Snyder's of Hanover on Facebook, Twitter or Pinterest.

About Snyder's-Lance, Inc.
Snyder's-Lance, Inc., headquartered in Charlotte, N.C., manufactures and markets snack foods throughout the United States and internationally. Snyder's-Lance's products include pretzels, sandwich crackers, pretzel crackers, potato chips, cookies, tortilla chips, restaurant style crackers, nuts and other snacks. Snyder's-Lance has manufacturing facilities in North Carolina, Pennsylvania, Indiana, Georgia, Arizona, Massachusetts, Florida, Wisconsin and Ohio. Products are sold under the Snyder's of Hanover®, Lance®, Cape Cod®, Snack Factory® Pretzel Crisps®, Late July®, Krunchers! ®, Tom's®, Archway®, Jays®, Stella D'oro®, Eatsmart™, O-Ke-Doke® and other brand names. Products are distributed nationally through grocery and mass merchandisers, convenience stores, club stores, food service outlets and other channels. LNCE-G