Snyder's of Hanover® Makes Bold Move by Entering Flavored Corn-Snacks Category

HANOVER, Pa., Jan. 24, 2014 /PRNewswire/ -- Snyder's of Hanover announces the launch of Korn Krunchers, a new line of boldly flavored corn snacks that are sure to excite America's taste buds. Available in three flavors, the bite-sized crunchy snacks are baked and perfectly seasoned to deliver big, bold taste and a light, crispy texture.

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"We pride ourselves on staying on the cutting edge of consumer-desired snack trends," said Bob Gould, Marketing Manager for Snyder's of Hanover. "Our 2014 new products are among the most innovative options and expansions we've offered yet, and Korn Krunchers are a prime example. The new snack line gives consumers even more options when looking for flavorful, crunchy snacks that can add excitement to their daily snacking."  

Available in 10-ounce bags that retail for around $3.69, Korn Krunchers come in three bold flavors that pair perfectly with the corn base of the bite-size pieces.

• Korn Krunchers Barbeque — Smoky seasonings combine with sweet tomatoes and savory onions to bring the taste of a backyard grill into your mouth.
• Korn Krunchers Nacho Grande — Sharp cheddar cheese, sweet tomatoes, a spicy hit of jalapeno peppers and special seasonings mix together for a snack that adds a cheesy kick to snacking.
• Korn Krunchers Hot Chili Lime — The taste of fiery chili peppers is accompanied by a cool, tangy punch of lime that delivers a great-tasting kick to your mouth.

In keeping with the brand's position to provide a healthier twist on snacks, Korn Krunchers are baked, not fried. This means 30% less fat than the leading brand of corn chips. To find out more about Snyder's of Hanover Korn Krunchers, other new products released by Snyder's of Hanover this month, or the brand's entire line of pretzels, corn snacks and tortilla chips, please visit www.snydersofhanover.com.  

About Snyder's of Hanover
For more than 100 years, Americans have enjoyed Snyder's of Hanover pretzels. With their unique sourdough heritage, Snyder's of Hanover pretzels today are available across the country in single-serve sizes as well as larger, 10, 12 and even 16-ounce bags perfect for sharing. Today, America's favorite pretzel is available in a wide variety of flavors, recipes and shapes, including traditional hard pretzels, flavored pretzel bites, sticks, rods, nibblers and even gluten-free options. For more information, visit www.snydersofhanover.com. Or find Snyder's of Hanover on Facebook, Twitter or Pinterest.

About Snyder's-Lance
Snyder's-Lance, Inc., headquartered in Charlotte, NC, manufactures and markets snack foods throughout the United States and internationally. The Company's products include pretzels, sandwich crackers, potato chips, cookies, tortilla chips, restaurant style crackers, nuts and other snacks. Snyder's-Lance has manufacturing facilities in North Carolina, Pennsylvania, Iowa, Indiana, Georgia, Arizona, Massachusetts, Florida, Ohio, and Ontario, Canada. Products are sold under the Snyder's of Hanover®, Lance®, Cape Cod®, Pretzel Crisps®, Krunchers!®, Tom's®, Archway®, Jays®, Stella D'oro®, EatSmart Naturals®, O-Ke-Doke® and Grande® brand names along with a number of private label and third party brands. Products are distributed nationally through grocery and mass merchandisers, convenience stores, club stores, food service outlets, and other channels. LNCE-G

SOURCE Snyder's of Hanover