Snyder's of Hanover Invites Consumers to Join the National Pretzel Day Celebration

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Apr 22, 2014, 04:16 ET

HANOVER, Pa., April 22, 2014 /PRNewswire-USNewswire/ -- Snyder's of Hanover is bringing the crunch to National Pretzel Day on Saturday, April 26 with a series of social media and sampling events for pretzel lovers across the country. From Boston to Sacramento, the nation's leading pretzel brand will be hosting celebrations in nine cities for consumers to join in the pretzel fun.

Snyder's of Hanover Invites Consumers to Join the National Pretzel Day Celebration (PRNewsFoto/Snyder's of Hanover)

At each of the nine National Pretzel Day events, consumers can enjoy samples of Snyder's of Hanover flavored pretzel pieces, take a photo while standing inside a 6-foot, oversized pretzel bag, and participate in lots of other activities to win pretzel-themed prizes.

Boston, Mass. — Faneuil Hall
Philadelphia, Pa. — Penn Relays
Pittsburgh, Pa. — GoodTaste! Pittsburgh
Washington, D.C. — Great Grapes Wine & Food Festival
Charlotte, N.C. — MerleFest
Atlanta, Ga. — Spring Jonquil Fest
St. Louis, Mo. — The Saint Louis Zoo
Chicago, Ill. — Baconfest Chicago
Sacramento, Calif. — The Sacramento Zoo

To ensure pretzel fans nationwide can participate, Snyder's of Hanover has been hosting a series of activities on its Facebook page. In the weeks leading up to National Pretzel Day, fans could enter to win one of 60 pretzel prize packs, which included a wide assortment of pretzels, plus Snyder's of Hanover T-shirts, pretzel glasses, stickers and temporary tattoos.

In the days leading up to and including National Pretzel Day, Snyder's of Hanover is asking consumers to "Crunch the Vote" on their Facebook page by choosing their favorite flavored pretzel pieces — from sweet and salty combinations, such as Cinnamon Sugar or Salted Caramel, to rich and savory flavors, like Bacon Cheddar or Honey Mustard & Onion, or bold flavors with a kick, such as Hot Buffalo Wing or Jalapeño. Fans can vote daily for their favorite flavor, and on National Pretzel Day, the first 10,000 consumers to vote will be rewarded with a coupon.

In addition, Snyder's of Hanover is encouraging consumers to use #NationalPretzelDay for sharing images and updates about the food holiday on social media. The pretzel brand will be collecting and sharing these images on its Facebook page.

"We're so excited to make 2014 our largest National Pretzel Day celebration to date," said Bob Gould, Marketing Manager for Snyder's of Hanover. "We really wanted to make sure pretzel lovers all across the U.S. could be involved this year — which is why we are doing so much on our social media channels, including giveaways, coupons and hashtags in addition to the sampling events. We hope to make this year's event one that millions of consumers can get involved in whether they are at our events or at home!"

To learn more about the National Pretzel Day celebration and to vote for your favorite Flavored Pretzel Pieces, visit Snyder's of Hanover on Facebook.

About National Pretzel Day
National Pretzel Day is annually celebrated on April 26. The day was originally established more than 30 years ago by U.S. Representative Robert S. Walker (Pa.). It was then re-declared by Pennsylvania Governor Ed Rendell in 2003 to acknowledge the importance of the pretzel to his state's history and economy. Today, 80% of pretzels consumed by Americans are made in Pennsylvania, where hard pretzels originated. The average U.S. citizen consumes up to two pounds of pretzels per year, with the exception of Philadelphians, who snack on approximately 12 pounds of pretzels per year!!

About Snyder's of Hanover
For more than 100 years, Americans have enjoyed Snyder's of Hanover pretzels. With their unique sourdough heritage, Snyder's of Hanover pretzels today are available across the country in single-serve sizes as well as larger, 10, 12 and even 16-ounce bags perfect for sharing. Today, America's favorite pretzel is available in a wide variety of flavors, recipes and shapes, including traditional hard pretzels, flavored pretzel bites, sticks, rods, nibblers and even gluten-free options. For more information, visit www.snydersofhanover.com. Or find Snyder's of Hanover on Facebook, Twitter, Instagram or Pinterest.

About Snyder's-Lance
Snyder's-Lance, Inc., headquartered in Charlotte, NC, manufactures and markets snack foods throughout the United States and internationally. The Company's products include pretzels, sandwich crackers, potato chips, cookies, tortilla chips, restaurant style crackers, nuts and other snacks. Snyder's-Lance has manufacturing facilities in North Carolina, Pennsylvania, Iowa, Indiana, Georgia, Arizona, Massachusetts, Florida, Ohio, and Ontario, Canada. Products are sold under the Snyder's of Hanover®, Lance®, Cape Cod®, Pretzel Crisps®, Krunchers!®, Tom's®, Archway®, Jays®, Stella D'oro®, EatSmart Naturals® and O-Ke-Doke® brand names along with a number of private label and third party brands. Products are distributed nationally through grocery and mass merchandisers, convenience stores, club stores, food service outlets, and other channels. LNCE-G