Snyder's-Lance, Inc. Selects Horizon Media as its Media Agency of Record for Four of its Core Brands

Horizon awarded media planning and activation duties after competitive review

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May 27, 2015, 08:57 ET

NEW YORK, May 27, 2015 /PRNewswire/ -- Horizon Media, the largest and fastest growing privately held media services agency in the world, announced today that Synder's-Lance, one of the largest savory snack makers in the United States, has named the agency's New York office as its media agency of record (AOR) for four of its core brands. The agency has been awarded all core communications planning and activation responsibilities for the U.S. market for Snyder's-Lance brands – Snyder's of Hanover^®, Lance^®, Cape Cod^® and Snack Factory^®Pretzel Crisps^®.

"We are thrilled to welcome Snyder's-Lance to the Horizon Media family," said Peggy McCann, SVP, Managing Director, Horizon Media. "Snyder's-Lance is an innovative company, with a focus on brands that meet consumers evolving needs in the snack category. We are eager to employ our strategic planning and investment approach towards the Snyder's-Lance growing portfolio of brands."

Horizon Media was awarded the business after a highly competitive review, and has been charged with managing all media planning for Snyder's-Lance's core brands. Horizon will collaborate closely with the creative agency in order to plan towards marketing communications that will focus on Snyder's-Lance's transformation as it becomes the trusted consumer choice in snacking, including "better for you" snacking options for its four largest brands. Horizon Media's first work for Synder's-Lance will launch in Spring 2015.

"We're driven by insights and innovation through an understanding about the role snack foods play in consumers' lives, and a clear vision for each brand," said Rod Troni, Chief Marketing Officer at Snyder's-Lance. "Horizon was the clear choice for Snyder's-Lance because the agency is powered by an inventive mindset and has exhibited a proven ability to deliver results efficiently across a complex media environment."

Snyder's-Lance, Inc., headquartered in Charlotte, N.C., manufactures and markets snack foods throughout the United States and internationally. Snyder's-Lance's products include pretzels, sandwich crackers, pretzel crackers, potato chips, cookies, tortilla chips, restaurant style crackers, nuts and other snacks. Snyder's-Lance has manufacturing facilities in North Carolina, Pennsylvania, Indiana, Georgia, Arizona, Massachusetts, Florida, Wisconsin and Ohio. Products are sold under the Snyder's of Hanover^®, Lance^®, Cape Cod^®, Snack Factory^® Pretzel Crisps^®, Late July^®, Krunchers!^®, Tom's^®, Archway^®, Jays^®, Stella D'oro^®, EatsmartSnacks™, O-Ke-Doke^® and other brand names. Products are distributed nationally through grocery and mass merchandisers, convenience stores, club stores, food service outlets and other channels.

About Horizon Media
Horizon Media, Inc. is the largest and fastest growing privately held media services agency in the world. The company was founded in 1989, is headquartered in New York and has offices in Los Angeles, San Diego, and Chicago. Horizon Media was chosen as 2011 Independent Media Agency of the Year by Mediapost, 2010 U.S. Media Agency of the Year by Adweek, Brandweek, and Mediaweek as well as by Ad Age and as one of the world's ten most innovative marketing and advertising companies by Fast Company in 2011. In 2012, Bill Koenigsberg, President, CEO and Founder, was honored by Advertising Age as Industry Executive of the Year. Most recently, in 2014, Bill Koenigsberg was named 4As Chair of the Board and is the first person from a media agency to hold this prestigious position in the 100 year history of the 4As, the marketing industry's leading trade association.

The company's mission is "To create the most meaningful brand connections within the lives of people everywhere." By delivering on this mission through a holistic approach to brand marketing, Horizon Media has become one of the largest and fastest-growing media agencies in the industry, with estimated billings of over $5.2 billion and over 1100 employees.

The company is also a founding member of Columbus Media International, a multi-national partnership of independent media agencies. For more information, please visit horizonmedia.com.

Contact
Kaya Lobaczewski
(212) 220-2102
[email protected]

SOURCE Horizon Media