Snoopy & The Gang Debut on Sakar's New Peanuts® Electronics, Accessories & Musical Instruments

NEW YORK, Feb. 12, 2015 /PRNewswire/ -- TOY FAIR, NEW YORK -- Just ahead of their upcoming 3D animated feature film, beloved Peanuts® characters Charlie Brown, Snoopy, Woodstock and more will debut on a new line of youth electronics, audio and mobile accessories and musical instruments by global youth electronics leader Sakar International. Sakar announced the new Peanuts licensing deal with PEANUTS Worldwide today at the 2015 Toy Fair New York, going on now at the Javits Convention Center.

Sakar's line of Peanuts products will include both the Peanuts Classic styling, as well as updated designs styled after the new feature film—the first in some 35 years, timed to commemorate the 65^th anniversary of the iconic comic strip.

Peanuts is widely considered one of the greatest comic strips of all time. Generations of adults and children of all ages have adored Charles Schulz's lovable cast of characters, making it the most widely published and longest-running comic strip in history. The Peanuts franchise includes numerous television specials, including Emmy-nominated and Emmy award-winning holiday programs. The Peanuts Movie is set for release in November 2015.

"The Peanuts brand and its characters are international cultural icons," said Liza Abrams, VP of licensing for Sakar. "The new film will no doubt generate a lot of excitement, introducing Peanuts to yet another generation of soon-to-be fans. These new products are designed to appeal to both kids who are just discovering Charlie Brown and the gang for the first time, and to adults who have become lifelong fans."

Sakar's lineup of licensed products include:

• Camelio Personality Kits, including bumper case and downloadable content to personalize your Camelio kid-friendly tablet with a Peanuts theme.
• Mobile accessories, including smartphone and tablet cases, chargers, power banks and styluses.
• Audio products, such as Bluetooth-enabled and corded speakers, headphones and earbuds.
• Consumer electronics like boom boxes, CD players, alarm clock radios, digital and video cameras.
• USB flash drives for adorable portable data storage.
• Youth toys and electronics, such as flashlights, walkie-talkies, text messengers, password journals, karaoke machines, karaoke mics and sing-a-long portable karaoke devices.
• A wide range of musical instruments, including acoustic and electric guitars, keyboards and upright piano, dance mats, microphones, drums, tambourines, recorders and multi-instrument musical kits.

For more information about Sakar's new line of Peanuts products due in-store this Spring, visit Sakar at Booth #1717 during the 2015 Toy Fair New York going on now through February 17, or visit www.sakar.com.

About Sakar International

Sakar International, Inc. is a leading provider of consumer electronics and accessories. With a rich heritage of technology innovation since 1977, Sakar has developed a global presence by consistently evolving alongside technology to develop on-trend, cutting-edge products. Sakar licenses over 40 major entertainment brands and has maintained a diverse portfolio of product offerings, including: digital cameras, video recorders, karaoke machines and small appliances, along with audio, tablet, camera, smartphone and computer accessories.

Sakar is the parent company to Vivitar, a full-spectrum consumer tech company specializing in the production of tablets, cameras, camcorders, mobile accessories, and health and wellness products. Sakar is headquartered in Edison, New Jersey, with additional offices in the United Kingdom, Canada, Latin America, Australia, Hong Kong and China.

The PEANUTS characters and related intellectual property are owned by Peanuts Worldwide LLC, a joint venture owned 80% by Iconix Brand Group, Inc. and 20% by members of the Charles M. Schulz family.

SOURCE Sakar International, Inc.

Related Links

http://www.sakar.com

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